What contaminants does Epic Pure Pitcher actually remove?

The Epic Pure Pitcher cartridge is third-party tested by Hydreon Corp (ISO 17025-accredited lab) against NSF/ANSI 42 (chlorine taste-and-odor), NSF/ANSI 53 (lead, mercury, asbestos, VOCs, cysts Health Effects), and NSF/ANSI 401 (PFOA, PFOS, pharmaceuticals — Ibuprofen, Phenytoin, BPA — Emerging Compounds) per the brand-published Performance Data Sheet at epicwaterfilters.com/pages/reports. The 'removes 200+ contaminants' headline framing aggregates the per-listing menu plus broader brand-claimed contaminants like fluoride, chromium-6, general pesticide-herbicide class, and the broader Total PFAS class beyond PFOA / PFOS — those broader aggregate items are NOT separately third-party LISTED under the NSF/ANSI Performance Data Sheet scope. WaterFilterGuru's independent third-party assessment validates the NSF/ANSI 401 emerging-compounds scope on Pure pitcher as a meaningful differentiator vs Clearly Filtered's narrower NSF/ANSI 42 + 372-only direct NSF International listing. For households on PFAS-impacted water, Epic Pure is one of the few pitcher-format options with cert-listed PFAS reduction at the per-listing NSF/ANSI 401 tier — see filters certified for PFAS for the broader cert-listed PFAS-reduction landscape. For lead-specific water concerns, see our lead in tap water guide.

Is Epic Pure Pitcher good for PFAS removal?

Yes — Epic Pure Pitcher's NSF/ANSI 401 Emerging Compounds Performance Data Sheet scope per Hydreon Corp ISO 17025 lab testing specifically covers PFOA and PFOS reduction at the per-listing tier. PFOA and PFOS are the most-studied PFAS species and are specifically listed as cert-tested contaminants on the Pure pitcher cartridge's Performance Data Sheet at epicwaterfilters.com/pages/reports. The brand's broader 'Total PFAS' marketing language aggregates beyond the per-listing PFOA + PFOS scope — for cert-listed Total PFAS reduction at the pitcher tier, buyers should consult brand-specific Performance Data Sheets for the per-contaminant menu. Epic Pure Pitcher is one of the few pitcher-format options with cert-listed PFAS reduction at the per-listing NSF/ANSI 401 tier; competing pitcher cartridges typically do NOT carry NSF/ANSI 401 listings (Brita Standard OB03 white-jacket cartridge is NSF/ANSI 42 only, Brita Elite OB06 covers NSF/ANSI 42 + 53 + 401 at the mass-market price tier with direct NSF International listing under The Brita Products Company, Clearly Filtered Filtered Water Pitcher covers NSF/ANSI 42 + 372 only at the direct NSF directory tier with broader 365+ contaminants brand-published IAPMO NJ lab testing). For households prioritizing certified PFAS reduction in a portable format, the Epic Outdoor Bottle and AquaTru Carafe ($375, IAPMO R&T NSF/ANSI 401 listing) are additional format alternatives. See filters certified for PFAS for the broader cert-listed PFAS-reduction landscape.

How long do Epic Pure cartridges last?

Epic Pure Pitcher's published cartridge service life: 150 gallons / approximately 3-4 months for a typical 2-person household; the Smart Shield Undersink replacement filter has a materially longer service life at 650 gallons / approximately 12 months. Replacement cartridge cost: Epic Pure pitcher replacement filter ~$45 retail; Epic Nano pitcher replacement filter ~$65 retail (the microbiological purifier media is more expensive than the standard chemical-contaminant carbon block); Epic Smart Shield Undersink replacement filter ~$65 retail. Annual filter cost depending on household size and water quality: Pure Pitcher ~$135-$180/year (3-4 cartridge replacements/year), Smart Shield Undersink ~$65/year (1 cartridge replacement/year). Real-world cartridge life depends on local feed-water sediment load, chlorine concentration, and daily volume — households on hard / sediment-heavy water typically replace pitcher cartridges at the 3-month end of the range, while soft-water households can push closer to 4 months. The Outdoor Bottle has a separate cartridge architecture sized for portability with a published cartridge service life targeting periodic travel / emergency use rather than daily-volume household consumption.

Is Epic Pure better than Brita Elite or Clearly Filtered?

The cert-evidence story is asymmetric across the three brands at the equivalent NSF/ANSI 42 + 53 + 401 cert-standards footprint. Brita Elite (OB06 Longlast+ cartridge) has direct NSF International public-directory LISTING under The Brita Products Company at the mass-market $25-$45 pitcher price tier with the lowest per-cartridge cost ($15-$20) — strongest cert-evidence indexing tier plus lowest cost-of-ownership at the equivalent cert-standards footprint. Clearly Filtered Filtered Water Pitcher has direct NSF International public-directory LISTING for narrower NSF/ANSI 42 + 372 scope plus brand-published IAPMO NJ ISO 17025 lab testing for broader 365+ contaminants scope at the $90-$110 premium-pitcher price tier — direct NSF directory listing for narrower scope plus broader marketing aggregate. Epic Pure Pitcher has brand-published Performance Data Sheet via Hydreon Corp ISO 17025 lab testing covering NSF/ANSI 42 + 53 + 401 scope at the $69-$79 premium-pitcher price tier — broader Performance Data Sheet cert scope vs Clearly Filtered's direct NSF International listing but without the public-directory indexing that Brita Elite or Clearly Filtered carry. The choice depends on which evidence axis matters more: Brita Elite OB06 for cert-standards footprint + cost-of-ownership at the mass-market price tier; Clearly Filtered for direct NSF International public-directory indexing (even at the narrower NSF/ANSI 42 + 372 scope); Epic Pure for the broader brand-published NSF/ANSI 401 emerging-compounds Performance Data Sheet scope plus B Corp posture at the premium-pitcher price tier. WaterFilterGuru's independent third-party assessment validates the NSF/ANSI 401 emerging-compounds scope on Epic Pure pitcher as the meaningful cert differentiator vs Clearly Filtered's narrower direct NSF directory cert footprint. See the full Epic Pure vs Clearly Filtered and Epic Pure vs Brita Elite comparisons below for the spec-by-spec tables.

Does Epic Nano Pitcher remove the same contaminants as Epic Pure Pitcher?

No — Epic Nano Pitcher and Epic Pure Pitcher use structurally distinct cartridges with different cert scopes, despite sharing the same physical 36-oz BPA-free Tritan plastic pitcher housing. Epic Pure Pitcher cartridge covers chemical contaminants (lead, mercury, PFAS, pharmaceuticals, VOCs, microplastics) under NSF/ANSI 42 + 53 + 401 standards per Hydreon Corp ISO 17025 lab testing. Epic Nano Pitcher cartridge covers microbiological contaminants (bacteria — E. coli, Salmonella; viruses — Rotavirus, Hepatitis A; protozoa — Cryptosporidium, Giardia) under the NSF P231 USEPA-recognized microbiological purifier protocol. The Nano cartridge does NOT separately claim or certify chemical-contaminant reduction (lead, PFAS, pharmaceuticals are NOT certified-removed on Nano) and the Pure cartridge does NOT separately claim or certify microbiological purification (bacteria, virus, protozoa are NOT certified-removed on Pure). Both cartridges are drop-in compatible with the same physical Epic pitcher housing — buyers can swap between chemical-contaminant and microbiological cert posture by changing the cartridge alone. The C5 (single-contaminant cert generalized) confusion pattern fires here: buyers shopping the Epic lineup should NOT extrapolate Nano's microbiological scope to chemical contaminants and vice versa. Use case framing: Pure for daily chemical-contaminant filtration on municipal water; Nano for emergency / off-grid / well-water scenarios where microbiological contamination is the primary risk vector and utility disinfection is not applied or may be disrupted. See filters certified for lead for the broader cert-listed lead-reduction landscape and filters certified for PFAS for cert-listed PFAS-reduction options at the pitcher and undersink tiers.

Epic Water Filters

Epic Water Filters is the Boulder CO B-Corp pitcher + undersink brand (founded 2014) whose Pure pitcher carries NSF/ANSI 42 + 53 + 401 cert-listed claims (incl. PFOA / PFOS); the Nano carries an NSF P231 purifier claim.

Best for

Buyers wanting a premium pitcher with broader cert-LISTED PFAS / pharmaceutical coverage — Epic Pure's NSF/ANSI 401 vs Brita or Clearly
Households on PFAS-impacted water wanting cert-listed PFAS reduction at the pitcher form factor — Epic Pure's NSF/ANSI 401 is a rare cert
Emergency / off-grid / well-water households wanting certified microbiological purification — Epic Nano carries the NSF P231 purifier claim
Buyers prioritizing B Corp / sustainability posture alongside cert-listed performance — Epic has held B Corp certification since 2014

Not recommended for

Buyers searching for the lowest-price pitcher with NSF/ANSI 53 lead certification — Epic Pure (~$69-$79) runs above Brita Elite or PUR PLUS
Buyers needing whole-house, RO, refrigerator-filter, or gravity-format filters — Epic centers on pitcher + undersink + bottle only
Buyers wanting cert evidence indexed in the public NSF DWTU directory at info.nsf.org — Epic does not appear there; only data sheets exist
Households wanting the broadest undersink cert-standards breadth — Smart Shield is pitcher-tier; AquaTru or Aquasana Claryum go wider

Mid tier — typically $200–$500

Certs:No active certifications
4 SKUs
$59–$229
Parent:None — independent, privately held founder-led B Corp since 2014

Certification Reality: What's Actually Tested

This table shows the NSF/IAPMO/WQA-listed certifications for each Epic Water Filters SKU we tracked, alongside the contaminants the brand markets but which do not appear on the third-party listing. Green chips are third-party verified; amber chips are marketing claims without a corresponding listing. Every row links to the live certifier database so you can verify the listed claim set yourself.

SKU / Model	Standards held	What’s certified	Brand claims but NOT certified	NSF listing
Epic Pure Pitcher Epic Pure Pitcher (36oz BPA-free Tritan plastic pitcher with NSF/ANSI 42 + 53 + 401 certified replacement cartridge) — the brand's flagship cert-evidence anchor	No active certifications	Chlorine (free available) — NSF/ANSI 42 aesthetic chlorine taste-and-odor reduction per Pure pitcher Performance Data Sheet Lead — NSF/ANSI 53 Health Effects reduction per Pure pitcher Performance Data Sheet Mercury — NSF/ANSI 53 Health Effects scope Asbestos — NSF/ANSI 53 Health Effects scope Volatile Organic Compounds (VOCs — Benzene, MTBE, Toluene per NSF/ANSI 53 listed contaminants) PFOA — NSF/ANSI 401 Emerging Compounds scope per Pure pitcher Performance Data Sheet PFOS — NSF/ANSI 401 Emerging Compounds scope per Pure pitcher Performance Data Sheet Pharmaceuticals (Ibuprofen, Phenytoin, BPA — NSF/ANSI 401 listed contaminants on Pure pitcher Performance Data Sheet) Microplastics — within the NSF/ANSI 401 Emerging Compounds protocol particulate scope per the Pure pitcher data sheet Cysts (Cryptosporidium, Giardia — NSF/ANSI 53 cyst-reduction sub-scope per Pure pitcher data sheet)	Fluoride — brand-claimed in the '200+ contaminants' aggregate marketing language, but NOT separately listed as a certified-removed contaminant on the Pure pitcher Performance Data Sheet under NSF/ANSI 58 (the standard governing fluoride reduction). Pitcher-format cartridges typically do not achieve cert-listed fluoride reduction under NSF/ANSI 58 because that standard is RO-membrane-architecture-focused — for cert-listed fluoride reduction at the pitcher tier, buyers should consult AquaTru Carafe (IAPMO R&T NSF/ANSI 58 listing covers fluoride at the countertop-RO form factor) or similar RO-architecture alternatives Chromium-6 (Hexavalent) — brand-claimed in the broader '200+ contaminants' aggregate marketing language; Pure pitcher Performance Data Sheet covers chromium under NSF/ANSI 53 listed contaminants but the per-listing scope is the Standard 53 specific testing protocol rather than a separate chromium-6 cert at the per-contaminant tier General pesticide / herbicide class — brand-claimed in the broader '200+ contaminants' aggregate framing; the per-SKU Performance Data Sheet covers specific listed pesticides (Atrazine, Lindane per NSF/ANSI 53 listed contaminants) rather than the open pesticide / herbicide class General PFAS class beyond PFOA / PFOS — brand-claimed broader 'Total PFAS' scope in marketing; the per-listing NSF/ANSI 401 scope covers PFOA + PFOS specifically rather than the open PFAS family. For cert-listed Total PFAS reduction at the pitcher tier, buyers should consult brand-specific Performance Data Sheets for the per-contaminant menu Disinfection byproducts (general class) — brand-claimed in the broader marketing aggregate; specific DBPs may be listed on the Pure Performance Data Sheet under NSF/ANSI 53 + 401 scope, but the broader DBP class extends beyond the per-listing menu The Epic Pure Pitcher is Epic Water Filters' structural cert-vs-claim anchor and the cleanest cert-evidence story across the brand's pitcher line. The SKU IS third-party tested against NSF/ANSI 42 + 53 + 401 contaminant-reduction standards by Hydreon Corp (a Roseville-MN ISO 17025-accredited lab), with the Performance Data Sheet on epicwaterfilters.com/pages/reports documenting the per-contaminant cert-listed scope (chlorine, lead, mercury, asbestos, VOCs, PFOA / PFOS, pharmaceuticals, cysts, microplastics). The cert-evidence tier sits between two structurally distinct evidence postures: (a) direct NSF International / IAPMO R&T / WQA Gold Seal LISTING (where the cert evidence is independently indexed in the certifier's public directory at info.nsf.org / pld.iapmo.org / find.wqa.org — Epic is NOT in any of those public-directory indexes as of 2026-05-23), and (b) brand-published lab-test data with no third-party protocol-conformance testing (which is the C8 'lab-report-as-cert' confusion pattern at brands like Berkey). Epic sits at an intermediate tier: real third-party ISO 17025 lab testing against NSF/ANSI Standard methodology, published in brand-controlled Performance Data Sheets rather than indexed in the certifier's public directory. The broader 'removes 200+ contaminants' marketing aggregate on the brand homepage extends beyond the per-listing menu enumerated in the Performance Data Sheet — that's the C4 + C13 confusion pattern. Honest framing: buyers should consult the brand's Reports page for the per-SKU Performance Data Sheet to verify which specific contaminants fall under the NSF/ANSI 42 + 53 + 401 cert-listed scope vs which sit in the broader brand-marketed aggregate. WaterFilterGuru's independent third-party assessment validates the NSF/ANSI 401 emerging-compounds scope on the Pure pitcher as a meaningful differentiator vs Clearly Filtered's narrower NSF/ANSI 42 + 372-only cert footprint and vs Brita Standard's NSF/ANSI 42-only OB03 cartridge.	View NSF listing
Epic Nano Pitcher Epic Nano Pitcher (36oz BPA-free Tritan plastic pitcher with NSF P231 microbiological purifier cartridge) — sibling pitcher targeting bacteria / virus / protozoa for emergency / off-grid / well-water use	No active certifications	Bacteria — log-6 (99.9999%) reduction per NSF P231 protocol (E. coli, Salmonella, Klebsiella, Vibrio cholerae per the standard's microbiological-purifier scope) Viruses — log-4 (99.99%) reduction per NSF P231 protocol (Rotavirus, Hepatitis A, MS2 phage as the surrogate-virus protocol per the standard) Protozoa — log-3 (99.9%) reduction per NSF P231 protocol (Cryptosporidium parvum, Giardia muris / lamblia) Cysts — within the protozoa-reduction scope of NSF P231	Chemical contaminants (lead, mercury, PFAS, pharmaceuticals, VOCs, chromium-6, fluoride) — the Nano pitcher's NSF P231 cartridge architecture is engineered for microbiological purification (bacteria, virus, protozoa) and does NOT separately claim or certify chemical-contaminant reduction. Buyers wanting both chemical AND microbiological cert scope in the same pitcher housing should pair the Pure cartridge (chemical scope) with the Nano cartridge (microbiological scope) — both cartridges are drop-in compatible with the same Epic pitcher housing, but cannot be used simultaneously (one cartridge per pitcher at a time). The C5 (single-contaminant cert generalized) confusion pattern fires here: buyers comparing Nano vs Pure may extrapolate the microbiological scope to chemical contaminants, which is structurally incorrect Chlorine taste-and-odor — the Nano cartridge's microbiological-focused media architecture is not specifically engineered for aesthetic chlorine taste-and-odor reduction at the NSF/ANSI 42 cert-listed scope; for cert-listed chlorine taste-and-odor reduction, the sibling Pure cartridge (NSF/ANSI 42 + 53 + 401 listed) is the appropriate Epic SKU Microplastics and emerging compounds — Nano's NSF P231 protocol scope is microbiological-specific; the broader microplastics + emerging compounds scope (PFAS, pharmaceuticals, BPA) is covered on the sibling Pure cartridge under NSF/ANSI 401 rather than on Nano The Epic Nano Pitcher and Epic Pure Pitcher share the same physical 36-oz BPA-free Tritan plastic pitcher housing but use structurally distinct cartridges with different cert scopes. Nano covers microbiological purification (bacteria, virus, protozoa) under the NSF P231 USEPA-recognized purifier protocol; Pure covers chemical contaminants (lead, mercury, PFAS, pharmaceuticals, VOCs) under NSF/ANSI 42 + 53 + 401 standards. The Nano cartridge architecture targets emergency / off-grid / well-water scenarios where microbiological contamination is the primary risk vector — most municipal tap water in the US is already disinfected by the utility and does not require additional microbiological purification at the consumer tap. The Nano makes most sense for: (a) well-water households (where utility disinfection is not applied), (b) emergency / disaster-preparedness use cases (where municipal disinfection may be disrupted), (c) off-grid / camping / travel scenarios where the source water microbiological profile is unknown. The C5 (single-contaminant cert generalized) confusion pattern fires when buyers shopping the Epic lineup conflate Nano's microbiological scope with chemical-contaminant reduction — buyers wanting both scopes should use the Pure cartridge for daily chemical-contaminant filtration and swap to the Nano cartridge for emergency / off-grid scenarios where microbiological purification is the primary need. The honest framing: Nano is the appropriate cartridge for microbiological risk vectors (similar use case to LifeStraw Home pitcher's microbiological scope), Pure is the appropriate cartridge for chemical-contaminant risk vectors (similar use case to Brita Elite OB06's chemical scope).	View NSF listing
Epic Smart Shield Undersink Epic Smart Shield Undersink (premium under-sink filter system with dedicated cold-water faucet connection) — extends Pure pitcher cert posture to under-sink form factor	No active certifications	Chlorine (free available) — aesthetic taste-and-odor reduction per Smart Shield Performance Data Sheet (NSF/ANSI 42 territory) Lead — Health Effects reduction per Smart Shield Performance Data Sheet (NSF/ANSI 53 territory) Mercury — Health Effects reduction per Smart Shield Performance Data Sheet (NSF/ANSI 53 territory) Volatile Organic Compounds (VOCs) — per Smart Shield Performance Data Sheet (NSF/ANSI 53 territory) PFOA / PFOS — Emerging Compounds reduction per Smart Shield Performance Data Sheet (NSF/ANSI 401 territory) Pharmaceuticals (Ibuprofen, Phenytoin, BPA) — Emerging Compounds reduction per Smart Shield Performance Data Sheet (NSF/ANSI 401 territory) Microplastics — within the broader emerging-contaminants particulate scope per Smart Shield Performance Data Sheet	Fluoride — brand-claimed in the broader marketing aggregate but not separately listed as a certified-removed contaminant on the Smart Shield Performance Data Sheet under NSF/ANSI 58 (the standard governing fluoride reduction). Under-sink carbon-block cartridges typically do not achieve cert-listed fluoride reduction under NSF/ANSI 58 because that standard is RO-membrane-architecture-focused — for cert-listed fluoride reduction at the under-sink tier, buyers should consult AquaTru Under Sink (IAPMO R&T NSF/ANSI 58 listing covers fluoride at the under-sink RO form factor) or similar RO alternatives Chromium-6 (Hexavalent) — brand-claimed in the broader marketing aggregate; Smart Shield Performance Data Sheet may cover chromium under NSF/ANSI 53 scope but per-contaminant cert at the chromium-6 specific tier may not be separately tested Bacteria / viruses / protozoa microbiological reduction — Smart Shield cartridge architecture is carbon-block-focused chemical-contaminant reduction and does NOT separately claim or certify microbiological purification under NSF P231. For microbiological purification at the under-sink tier, no Epic Smart Shield equivalent exists — the Nano pitcher cartridge is the brand's microbiological purifier SKU and does not have an under-sink equivalent Total PFAS class beyond PFOA / PFOS — brand-claimed broader 'Total PFAS' scope in marketing; the per-listing NSF/ANSI 401 scope covers PFOA + PFOS specifically rather than the open PFAS family The Epic Smart Shield Undersink extends the Pure pitcher's broader chemical-contaminant cert posture (chlorine, lead, mercury, VOCs, PFOA / PFOS, pharmaceuticals, microplastics) to the under-sink form factor with a dedicated cold-water faucet connection — the structural distinction vs the Pure pitcher is the larger cartridge service life (650-gallon / ~12 month vs Pure's 150-gallon / ~3-4 month) and the dedicated under-sink installation requirement vs Pure's countertop drop-in form factor. The cert-evidence tier is the same brand-published Performance Data Sheet via Hydreon Corp ISO 17025 lab testing rather than direct NSF International / IAPMO R&T / WQA Gold Seal LISTING. The C4 (99% / 200+ contaminants claim audit) confusion pattern fires at the same intensity as on the Pure pitcher — the broader marketing aggregate extends beyond the per-listing menu on the Performance Data Sheet. The C8 (lab-report-as-cert) confusion pattern is milder at Epic vs Berkey because Epic's testing IS performed by an ISO 17025-accredited lab (Hydreon Corp) against NSF/ANSI Standard methodology — that's a real evidence tier, but not the same as direct NSF International / IAPMO R&T / WQA Gold Seal LISTING indexed in the certifier's public directory. Smart Shield positions Epic in the premium-tier under-sink segment alongside the Clearly Filtered under-sink line; the cert-standards footprint at the under-sink tier is narrower than AquaTru Under Sink ($375 + IAPMO R&T listings across NSF/ANSI 42 + 53 + 58 + 401 + 372 — five standards including NSF/ANSI 58 RO).	View NSF listing

SKU / Model

Standards held

What’s certified

Brand claims but NOT certified

NSF listing

Epic Pure Pitcher

Epic Pure Pitcher (36oz BPA-free Tritan plastic pitcher with NSF/ANSI 42 + 53 + 401 certified replacement cartridge) — the brand's flagship cert-evidence anchor

No active certifications

Chlorine (free available) — NSF/ANSI 42 aesthetic chlorine taste-and-odor reduction per Pure pitcher Performance Data Sheet
Lead — NSF/ANSI 53 Health Effects reduction per Pure pitcher Performance Data Sheet
Mercury — NSF/ANSI 53 Health Effects scope
Asbestos — NSF/ANSI 53 Health Effects scope
Volatile Organic Compounds (VOCs — Benzene, MTBE, Toluene per NSF/ANSI 53 listed contaminants)
PFOA — NSF/ANSI 401 Emerging Compounds scope per Pure pitcher Performance Data Sheet
PFOS — NSF/ANSI 401 Emerging Compounds scope per Pure pitcher Performance Data Sheet
Pharmaceuticals (Ibuprofen, Phenytoin, BPA — NSF/ANSI 401 listed contaminants on Pure pitcher Performance Data Sheet)
Microplastics — within the NSF/ANSI 401 Emerging Compounds protocol particulate scope per the Pure pitcher data sheet
Cysts (Cryptosporidium, Giardia — NSF/ANSI 53 cyst-reduction sub-scope per Pure pitcher data sheet)

Fluoride — brand-claimed in the '200+ contaminants' aggregate marketing language, but NOT separately listed as a certified-removed contaminant on the Pure pitcher Performance Data Sheet under NSF/ANSI 58 (the standard governing fluoride reduction). Pitcher-format cartridges typically do not achieve cert-listed fluoride reduction under NSF/ANSI 58 because that standard is RO-membrane-architecture-focused — for cert-listed fluoride reduction at the pitcher tier, buyers should consult AquaTru Carafe (IAPMO R&T NSF/ANSI 58 listing covers fluoride at the countertop-RO form factor) or similar RO-architecture alternatives
Chromium-6 (Hexavalent) — brand-claimed in the broader '200+ contaminants' aggregate marketing language; Pure pitcher Performance Data Sheet covers chromium under NSF/ANSI 53 listed contaminants but the per-listing scope is the Standard 53 specific testing protocol rather than a separate chromium-6 cert at the per-contaminant tier
General pesticide / herbicide class — brand-claimed in the broader '200+ contaminants' aggregate framing; the per-SKU Performance Data Sheet covers specific listed pesticides (Atrazine, Lindane per NSF/ANSI 53 listed contaminants) rather than the open pesticide / herbicide class
General PFAS class beyond PFOA / PFOS — brand-claimed broader 'Total PFAS' scope in marketing; the per-listing NSF/ANSI 401 scope covers PFOA + PFOS specifically rather than the open PFAS family. For cert-listed Total PFAS reduction at the pitcher tier, buyers should consult brand-specific Performance Data Sheets for the per-contaminant menu
Disinfection byproducts (general class) — brand-claimed in the broader marketing aggregate; specific DBPs may be listed on the Pure Performance Data Sheet under NSF/ANSI 53 + 401 scope, but the broader DBP class extends beyond the per-listing menu

The Epic Pure Pitcher is Epic Water Filters' structural cert-vs-claim anchor and the cleanest cert-evidence story across the brand's pitcher line. The SKU IS third-party tested against NSF/ANSI 42 + 53 + 401 contaminant-reduction standards by Hydreon Corp (a Roseville-MN ISO 17025-accredited lab), with the Performance Data Sheet on epicwaterfilters.com/pages/reports documenting the per-contaminant cert-listed scope (chlorine, lead, mercury, asbestos, VOCs, PFOA / PFOS, pharmaceuticals, cysts, microplastics). The cert-evidence tier sits between two structurally distinct evidence postures: (a) direct NSF International / IAPMO R&T / WQA Gold Seal LISTING (where the cert evidence is independently indexed in the certifier's public directory at info.nsf.org / pld.iapmo.org / find.wqa.org — Epic is NOT in any of those public-directory indexes as of 2026-05-23), and (b) brand-published lab-test data with no third-party protocol-conformance testing (which is the C8 'lab-report-as-cert' confusion pattern at brands like Berkey). Epic sits at an intermediate tier: real third-party ISO 17025 lab testing against NSF/ANSI Standard methodology, published in brand-controlled Performance Data Sheets rather than indexed in the certifier's public directory. The broader 'removes 200+ contaminants' marketing aggregate on the brand homepage extends beyond the per-listing menu enumerated in the Performance Data Sheet — that's the C4 + C13 confusion pattern. Honest framing: buyers should consult the brand's Reports page for the per-SKU Performance Data Sheet to verify which specific contaminants fall under the NSF/ANSI 42 + 53 + 401 cert-listed scope vs which sit in the broader brand-marketed aggregate. WaterFilterGuru's independent third-party assessment validates the NSF/ANSI 401 emerging-compounds scope on the Pure pitcher as a meaningful differentiator vs Clearly Filtered's narrower NSF/ANSI 42 + 372-only cert footprint and vs Brita Standard's NSF/ANSI 42-only OB03 cartridge.

View NSF listing

Epic Nano Pitcher

Epic Nano Pitcher (36oz BPA-free Tritan plastic pitcher with NSF P231 microbiological purifier cartridge) — sibling pitcher targeting bacteria / virus / protozoa for emergency / off-grid / well-water use

No active certifications

Bacteria — log-6 (99.9999%) reduction per NSF P231 protocol (E. coli, Salmonella, Klebsiella, Vibrio cholerae per the standard's microbiological-purifier scope)
Viruses — log-4 (99.99%) reduction per NSF P231 protocol (Rotavirus, Hepatitis A, MS2 phage as the surrogate-virus protocol per the standard)
Protozoa — log-3 (99.9%) reduction per NSF P231 protocol (Cryptosporidium parvum, Giardia muris / lamblia)
Cysts — within the protozoa-reduction scope of NSF P231

Chemical contaminants (lead, mercury, PFAS, pharmaceuticals, VOCs, chromium-6, fluoride) — the Nano pitcher's NSF P231 cartridge architecture is engineered for microbiological purification (bacteria, virus, protozoa) and does NOT separately claim or certify chemical-contaminant reduction. Buyers wanting both chemical AND microbiological cert scope in the same pitcher housing should pair the Pure cartridge (chemical scope) with the Nano cartridge (microbiological scope) — both cartridges are drop-in compatible with the same Epic pitcher housing, but cannot be used simultaneously (one cartridge per pitcher at a time). The C5 (single-contaminant cert generalized) confusion pattern fires here: buyers comparing Nano vs Pure may extrapolate the microbiological scope to chemical contaminants, which is structurally incorrect
Chlorine taste-and-odor — the Nano cartridge's microbiological-focused media architecture is not specifically engineered for aesthetic chlorine taste-and-odor reduction at the NSF/ANSI 42 cert-listed scope; for cert-listed chlorine taste-and-odor reduction, the sibling Pure cartridge (NSF/ANSI 42 + 53 + 401 listed) is the appropriate Epic SKU
Microplastics and emerging compounds — Nano's NSF P231 protocol scope is microbiological-specific; the broader microplastics + emerging compounds scope (PFAS, pharmaceuticals, BPA) is covered on the sibling Pure cartridge under NSF/ANSI 401 rather than on Nano

The Epic Nano Pitcher and Epic Pure Pitcher share the same physical 36-oz BPA-free Tritan plastic pitcher housing but use structurally distinct cartridges with different cert scopes. Nano covers microbiological purification (bacteria, virus, protozoa) under the NSF P231 USEPA-recognized purifier protocol; Pure covers chemical contaminants (lead, mercury, PFAS, pharmaceuticals, VOCs) under NSF/ANSI 42 + 53 + 401 standards. The Nano cartridge architecture targets emergency / off-grid / well-water scenarios where microbiological contamination is the primary risk vector — most municipal tap water in the US is already disinfected by the utility and does not require additional microbiological purification at the consumer tap. The Nano makes most sense for: (a) well-water households (where utility disinfection is not applied), (b) emergency / disaster-preparedness use cases (where municipal disinfection may be disrupted), (c) off-grid / camping / travel scenarios where the source water microbiological profile is unknown. The C5 (single-contaminant cert generalized) confusion pattern fires when buyers shopping the Epic lineup conflate Nano's microbiological scope with chemical-contaminant reduction — buyers wanting both scopes should use the Pure cartridge for daily chemical-contaminant filtration and swap to the Nano cartridge for emergency / off-grid scenarios where microbiological purification is the primary need. The honest framing: Nano is the appropriate cartridge for microbiological risk vectors (similar use case to LifeStraw Home pitcher's microbiological scope), Pure is the appropriate cartridge for chemical-contaminant risk vectors (similar use case to Brita Elite OB06's chemical scope).

View NSF listing

Epic Smart Shield Undersink

Epic Smart Shield Undersink (premium under-sink filter system with dedicated cold-water faucet connection) — extends Pure pitcher cert posture to under-sink form factor

No active certifications

Chlorine (free available) — aesthetic taste-and-odor reduction per Smart Shield Performance Data Sheet (NSF/ANSI 42 territory)
Lead — Health Effects reduction per Smart Shield Performance Data Sheet (NSF/ANSI 53 territory)
Mercury — Health Effects reduction per Smart Shield Performance Data Sheet (NSF/ANSI 53 territory)
Volatile Organic Compounds (VOCs) — per Smart Shield Performance Data Sheet (NSF/ANSI 53 territory)
PFOA / PFOS — Emerging Compounds reduction per Smart Shield Performance Data Sheet (NSF/ANSI 401 territory)
Pharmaceuticals (Ibuprofen, Phenytoin, BPA) — Emerging Compounds reduction per Smart Shield Performance Data Sheet (NSF/ANSI 401 territory)
Microplastics — within the broader emerging-contaminants particulate scope per Smart Shield Performance Data Sheet

Fluoride — brand-claimed in the broader marketing aggregate but not separately listed as a certified-removed contaminant on the Smart Shield Performance Data Sheet under NSF/ANSI 58 (the standard governing fluoride reduction). Under-sink carbon-block cartridges typically do not achieve cert-listed fluoride reduction under NSF/ANSI 58 because that standard is RO-membrane-architecture-focused — for cert-listed fluoride reduction at the under-sink tier, buyers should consult AquaTru Under Sink (IAPMO R&T NSF/ANSI 58 listing covers fluoride at the under-sink RO form factor) or similar RO alternatives
Chromium-6 (Hexavalent) — brand-claimed in the broader marketing aggregate; Smart Shield Performance Data Sheet may cover chromium under NSF/ANSI 53 scope but per-contaminant cert at the chromium-6 specific tier may not be separately tested
Bacteria / viruses / protozoa microbiological reduction — Smart Shield cartridge architecture is carbon-block-focused chemical-contaminant reduction and does NOT separately claim or certify microbiological purification under NSF P231. For microbiological purification at the under-sink tier, no Epic Smart Shield equivalent exists — the Nano pitcher cartridge is the brand's microbiological purifier SKU and does not have an under-sink equivalent
Total PFAS class beyond PFOA / PFOS — brand-claimed broader 'Total PFAS' scope in marketing; the per-listing NSF/ANSI 401 scope covers PFOA + PFOS specifically rather than the open PFAS family

The Epic Smart Shield Undersink extends the Pure pitcher's broader chemical-contaminant cert posture (chlorine, lead, mercury, VOCs, PFOA / PFOS, pharmaceuticals, microplastics) to the under-sink form factor with a dedicated cold-water faucet connection — the structural distinction vs the Pure pitcher is the larger cartridge service life (650-gallon / ~12 month vs Pure's 150-gallon / ~3-4 month) and the dedicated under-sink installation requirement vs Pure's countertop drop-in form factor. The cert-evidence tier is the same brand-published Performance Data Sheet via Hydreon Corp ISO 17025 lab testing rather than direct NSF International / IAPMO R&T / WQA Gold Seal LISTING. The C4 (99% / 200+ contaminants claim audit) confusion pattern fires at the same intensity as on the Pure pitcher — the broader marketing aggregate extends beyond the per-listing menu on the Performance Data Sheet. The C8 (lab-report-as-cert) confusion pattern is milder at Epic vs Berkey because Epic's testing IS performed by an ISO 17025-accredited lab (Hydreon Corp) against NSF/ANSI Standard methodology — that's a real evidence tier, but not the same as direct NSF International / IAPMO R&T / WQA Gold Seal LISTING indexed in the certifier's public directory. Smart Shield positions Epic in the premium-tier under-sink segment alongside the Clearly Filtered under-sink line; the cert-standards footprint at the under-sink tier is narrower than AquaTru Under Sink ($375 + IAPMO R&T listings across NSF/ANSI 42 + 53 + 58 + 401 + 372 — five standards including NSF/ANSI 58 RO).

View NSF listing

Epic Pure Pitcher

Epic Pure Pitcher (36oz BPA-free Tritan plastic pitcher with NSF/ANSI 42 + 53 + 401 certified replacement cartridge) — the brand's flagship cert-evidence anchor

Standards held

No active certifications

What’s certified

Chlorine (free available) — NSF/ANSI 42 aesthetic chlorine taste-and-odor reduction per Pure pitcher Performance Data Sheet
Lead — NSF/ANSI 53 Health Effects reduction per Pure pitcher Performance Data Sheet
Mercury — NSF/ANSI 53 Health Effects scope
Asbestos — NSF/ANSI 53 Health Effects scope
Volatile Organic Compounds (VOCs — Benzene, MTBE, Toluene per NSF/ANSI 53 listed contaminants)
PFOA — NSF/ANSI 401 Emerging Compounds scope per Pure pitcher Performance Data Sheet
PFOS — NSF/ANSI 401 Emerging Compounds scope per Pure pitcher Performance Data Sheet
Pharmaceuticals (Ibuprofen, Phenytoin, BPA — NSF/ANSI 401 listed contaminants on Pure pitcher Performance Data Sheet)
Microplastics — within the NSF/ANSI 401 Emerging Compounds protocol particulate scope per the Pure pitcher data sheet
Cysts (Cryptosporidium, Giardia — NSF/ANSI 53 cyst-reduction sub-scope per Pure pitcher data sheet)

Brand claims but NOT certified

Fluoride — brand-claimed in the '200+ contaminants' aggregate marketing language, but NOT separately listed as a certified-removed contaminant on the Pure pitcher Performance Data Sheet under NSF/ANSI 58 (the standard governing fluoride reduction). Pitcher-format cartridges typically do not achieve cert-listed fluoride reduction under NSF/ANSI 58 because that standard is RO-membrane-architecture-focused — for cert-listed fluoride reduction at the pitcher tier, buyers should consult AquaTru Carafe (IAPMO R&T NSF/ANSI 58 listing covers fluoride at the countertop-RO form factor) or similar RO-architecture alternatives
Chromium-6 (Hexavalent) — brand-claimed in the broader '200+ contaminants' aggregate marketing language; Pure pitcher Performance Data Sheet covers chromium under NSF/ANSI 53 listed contaminants but the per-listing scope is the Standard 53 specific testing protocol rather than a separate chromium-6 cert at the per-contaminant tier
General pesticide / herbicide class — brand-claimed in the broader '200+ contaminants' aggregate framing; the per-SKU Performance Data Sheet covers specific listed pesticides (Atrazine, Lindane per NSF/ANSI 53 listed contaminants) rather than the open pesticide / herbicide class
General PFAS class beyond PFOA / PFOS — brand-claimed broader 'Total PFAS' scope in marketing; the per-listing NSF/ANSI 401 scope covers PFOA + PFOS specifically rather than the open PFAS family. For cert-listed Total PFAS reduction at the pitcher tier, buyers should consult brand-specific Performance Data Sheets for the per-contaminant menu
Disinfection byproducts (general class) — brand-claimed in the broader marketing aggregate; specific DBPs may be listed on the Pure Performance Data Sheet under NSF/ANSI 53 + 401 scope, but the broader DBP class extends beyond the per-listing menu

NSF listing

View NSF listing

Epic Nano Pitcher

Standards held

No active certifications

What’s certified

Bacteria — log-6 (99.9999%) reduction per NSF P231 protocol (E. coli, Salmonella, Klebsiella, Vibrio cholerae per the standard's microbiological-purifier scope)
Viruses — log-4 (99.99%) reduction per NSF P231 protocol (Rotavirus, Hepatitis A, MS2 phage as the surrogate-virus protocol per the standard)
Protozoa — log-3 (99.9%) reduction per NSF P231 protocol (Cryptosporidium parvum, Giardia muris / lamblia)
Cysts — within the protozoa-reduction scope of NSF P231

Brand claims but NOT certified

Chemical contaminants (lead, mercury, PFAS, pharmaceuticals, VOCs, chromium-6, fluoride) — the Nano pitcher's NSF P231 cartridge architecture is engineered for microbiological purification (bacteria, virus, protozoa) and does NOT separately claim or certify chemical-contaminant reduction. Buyers wanting both chemical AND microbiological cert scope in the same pitcher housing should pair the Pure cartridge (chemical scope) with the Nano cartridge (microbiological scope) — both cartridges are drop-in compatible with the same Epic pitcher housing, but cannot be used simultaneously (one cartridge per pitcher at a time). The C5 (single-contaminant cert generalized) confusion pattern fires here: buyers comparing Nano vs Pure may extrapolate the microbiological scope to chemical contaminants, which is structurally incorrect
Chlorine taste-and-odor — the Nano cartridge's microbiological-focused media architecture is not specifically engineered for aesthetic chlorine taste-and-odor reduction at the NSF/ANSI 42 cert-listed scope; for cert-listed chlorine taste-and-odor reduction, the sibling Pure cartridge (NSF/ANSI 42 + 53 + 401 listed) is the appropriate Epic SKU
Microplastics and emerging compounds — Nano's NSF P231 protocol scope is microbiological-specific; the broader microplastics + emerging compounds scope (PFAS, pharmaceuticals, BPA) is covered on the sibling Pure cartridge under NSF/ANSI 401 rather than on Nano

NSF listing

View NSF listing

Epic Smart Shield Undersink

Epic Smart Shield Undersink (premium under-sink filter system with dedicated cold-water faucet connection) — extends Pure pitcher cert posture to under-sink form factor

Standards held

No active certifications

What’s certified

Chlorine (free available) — aesthetic taste-and-odor reduction per Smart Shield Performance Data Sheet (NSF/ANSI 42 territory)
Lead — Health Effects reduction per Smart Shield Performance Data Sheet (NSF/ANSI 53 territory)
Mercury — Health Effects reduction per Smart Shield Performance Data Sheet (NSF/ANSI 53 territory)
Volatile Organic Compounds (VOCs) — per Smart Shield Performance Data Sheet (NSF/ANSI 53 territory)
PFOA / PFOS — Emerging Compounds reduction per Smart Shield Performance Data Sheet (NSF/ANSI 401 territory)
Pharmaceuticals (Ibuprofen, Phenytoin, BPA) — Emerging Compounds reduction per Smart Shield Performance Data Sheet (NSF/ANSI 401 territory)
Microplastics — within the broader emerging-contaminants particulate scope per Smart Shield Performance Data Sheet

Brand claims but NOT certified

Fluoride — brand-claimed in the broader marketing aggregate but not separately listed as a certified-removed contaminant on the Smart Shield Performance Data Sheet under NSF/ANSI 58 (the standard governing fluoride reduction). Under-sink carbon-block cartridges typically do not achieve cert-listed fluoride reduction under NSF/ANSI 58 because that standard is RO-membrane-architecture-focused — for cert-listed fluoride reduction at the under-sink tier, buyers should consult AquaTru Under Sink (IAPMO R&T NSF/ANSI 58 listing covers fluoride at the under-sink RO form factor) or similar RO alternatives
Chromium-6 (Hexavalent) — brand-claimed in the broader marketing aggregate; Smart Shield Performance Data Sheet may cover chromium under NSF/ANSI 53 scope but per-contaminant cert at the chromium-6 specific tier may not be separately tested
Bacteria / viruses / protozoa microbiological reduction — Smart Shield cartridge architecture is carbon-block-focused chemical-contaminant reduction and does NOT separately claim or certify microbiological purification under NSF P231. For microbiological purification at the under-sink tier, no Epic Smart Shield equivalent exists — the Nano pitcher cartridge is the brand's microbiological purifier SKU and does not have an under-sink equivalent
Total PFAS class beyond PFOA / PFOS — brand-claimed broader 'Total PFAS' scope in marketing; the per-listing NSF/ANSI 401 scope covers PFOA + PFOS specifically rather than the open PFAS family

NSF listing

View NSF listing

Check Certification for a Epic Water Filters Filter

This widget shows the third-party-listed certifications for Epic Water Filters SKUs only. Type a model number to filter the list below — every result links to the full breakdown. To search across every brand we track, use the global certification tool.

Certification data for Epic Water Filters is being researched. Try the global certification tool for cross-brand search.

Listings as of May 29, 2026.

About Epic Water Filters

Epic Water Filters is the Boulder Colorado-based pitcher + undersink + bottle brand operated by Epic Water Filters, Inc. (the operating corporate entity behind epicwaterfilters.com). The brand was founded in 2014 by Larkin Brown (CEO + Co-Founder) and Tyler Anderson (President + Co-Founder) as a B Corporation-certified consumer brand focused on PFAS / pharmaceutical / emerging-contaminant reduction at the pitcher form factor — B Corp certification is a third-party social-impact + environmental performance designation from B Lab covering corporate governance, employee impact, community impact, and environmental impact. The brand has held continuous B Corp certification since the 2014 founding per the B Lab directory entry. The headline product lineup includes the Epic Pure Pitcher (the brand's flagship — NSF/ANSI 42 + 53 + 401 certified per the brand-published Performance Data Sheet covering chlorine taste-and-odor, lead / mercury / health-effects health contaminants, and emerging compounds including PFOA / PFOS / pharmaceuticals; ~$69-$79 retail; ~3,500+ brand-direct + Amazon reviews at 4.5-star average), the Epic Nano Pitcher (the sibling microbiological purifier pitcher — NSF P231 protocol covering bacteria / virus / protozoa for emergency / off-grid / well-water use; ~$89-$99 retail; ~600-800 reviews at 4.5-star), the Epic Smart Shield Undersink (premium under-sink filter targeting the same broader contaminant scope as Pure pitcher at the under-sink form factor; ~$169-$229 retail; ~400-600 reviews at 4.5-star), and the Epic Outdoor Bottle (portable filter bottle targeting travel / outdoor / emergency-bag use cases; ~$59-$69 retail; ~1,800-2,200 Amazon reviews at 4.6-star). The brand's third-party performance certification posture is structurally similar to Clearly Filtered (premium pitcher, brand-published Performance Data Sheet evidence) but holds a broader cert-LISTED scope on the Pure pitcher under NSF/ANSI 42 + 53 + 401 vs Clearly Filtered's NSF/ANSI 42 + 372 only on the Filtered Water Pitcher. Epic does NOT appear on the public info.nsf.org NSF DWTU directory under company-name search as of 2026-05-23 — searches for 'Epic Water Filters' and 'Epic Water' both return 'No Matching Products Found.' The brand's cert evidence lives in the published Performance Data Sheets on epicwaterfilters.com/pages/reports referencing NSF/ANSI Standard testing alongside Hydreon Corp ISO 17025 lab data — Hydreon Corp is a Roseville-MN ISO 17025-accredited lab that runs cert-protocol testing for pitcher / undersink contaminant claims. The headline confusion patterns documented on this page are C4 (99% / 200+ contaminants claim audit — the brand's 'removes 200+ contaminants' marketing aggregate extends beyond the per-listing menu enumerated in the Performance Data Sheets), C5 (single-contaminant cert generalized — the Nano's P231 microbiological scope is structurally separate from the Pure's 42 + 53 + 401 chemical scope), and C13 (broader marketing aggregate vs per-listing menu — same structural pattern as Waterdrop's '1,000+ contaminants' framing, though milder at Epic's 200+ tier). WaterFilterGuru's independent third-party assessment places Epic in the premium pitcher segment alongside Clearly Filtered, with the NSF/ANSI 401 emerging-compounds certification on the Pure pitcher as the meaningful cert differentiator vs Clearly Filtered's narrower NSF/ANSI 42 + 372-only cert footprint. The brand operates direct-to-consumer through epicwaterfilters.com (Shopify-hosted retail) and through Amazon retail; ~5,500+ aggregate reviews across the Pure / Nano / Smart Shield / Outdoor Bottle SKUs at a 4.5-star aggregate rating as of 2026-05-23. The Boulder Colorado-based corporate operations have been stable since the 2014 founding under founder-led leadership (Larkin Brown CEO, Tyler Anderson President), with no M&A activity, no announced spinoffs, no parent holding company disclosed.

Founded:2014 (Epic Water Filters, Inc. was founded in Boulder, Colorado by Larkin Brown — CEO + Co-Founder — and Tyler Anderson — President + Co-Founder — as a B Corporation-certified pitcher + filter brand focused on PFAS / pharmaceutical / emerging-contaminant reduction at the pitcher form factor. Per the brand's About page on epicwaterfilters.com, the brand has held B Corp certification continuously since the 2014 founding — B Corp is a third-party social-impact + environmental performance designation from B Lab covering corporate governance, employee impact, community impact, and environmental impact)

Headquarters:Boulder, Colorado, USA — Epic Water Filters, Inc. (the corporate entity behind epicwaterfilters.com) operates its corporate headquarters at the Boulder, Colorado location. Per the brand's About page on epicwaterfilters.com, the brand was founded in Boulder and has maintained its Colorado-based corporate operations since the 2014 founding. The brand's product-design IP and engineering work is done out of the Boulder HQ. Manufacturing is handled at partner facilities — the cartridge media and final assembly arrangements are not separately disclosed at the per-component level on the brand-official product pages.

Parent company:None — independent, privately held founder-led B Corp since 2014

Ownership history

2014
Epic Water Filters, Inc. founded in Boulder, Colorado by Larkin Brown (CEO + Co-Founder) and Tyler Anderson (President + Co-Founder) as a B Corporation-certified pitcher + filter brand focused on PFAS / pharmaceutical / emerging-contaminant reduction at the pitcher form factor. The brand's flagship Pure pitcher launched with a cartridge-design IP focused on coconut-shell carbon block plus ion-exchange media targeting the broader NSF/ANSI 42 + 53 + 401 contaminant scope at the pitcher tier.
2014
Epic Water Filters obtained B Corp certification from B Lab — the third-party social-impact + environmental performance designation covering corporate governance, employee impact, community impact, and environmental impact. The brand has held continuous B Corp certification since the 2014 founding per the B Lab directory entry.
2015-2017
Brand expansion into adjacent form factors — the Epic Outdoor Bottle filter targeting portable / travel / emergency-bag use cases launched as the brand's first non-pitcher SKU, and the Smart Shield Undersink launched as the brand's first under-sink filter targeting buyers wanting a dedicated under-sink filter at the premium-pitcher cert-standards footprint.
Approximately 2018-2020
Epic Nano Pitcher launched as the brand's second-pitcher SKU targeting microbiological purification (bacteria, virus, protozoa) via the NSF P231 purifier protocol — structurally distinct from the Pure pitcher's NSF/ANSI 42 + 53 + 401 chemical-contaminant scope. The Nano cartridge is drop-in compatible with the Pure pitcher physical housing, allowing buyers to swap between chemical and microbiological cert posture by changing the cartridge alone.
2020-2024
Brand growth across pitcher / undersink / bottle categories. WaterFilterGuru independent third-party review program covers the Epic Pure pitcher and Smart Shield Undersink, framing the brand in the premium pitcher segment alongside Clearly Filtered. The brand maintains its B Corp certification renewal cycle through 2024, with no parent holding company disclosed.
2025-2026
Epic Water Filters operates as an 11+ year-old founder-led B Corp pitcher + undersink + bottle brand with the Pure pitcher's NSF/ANSI 42 + 53 + 401 cert-listed scope, the Nano pitcher's NSF P231 microbiological protocol claim, and the Smart Shield Undersink's premium-tier under-sink cert posture. ~5,500+ aggregate brand-direct + Amazon reviews across the Pure / Nano / Smart Shield / Outdoor Bottle lineup at a 4.5-star aggregate average. Stable Boulder Colorado-based corporate operations under Epic Water Filters, Inc.; privately held with no M&A or spinoff disclosure.

Epic Pure Pitcher

The brand's flagship pitcher and cert-evidence anchor — coconut-shell carbon block + ion-exchange media cartridge in a 36-oz BPA-free Tritan plastic pitcher housing. Cartridge is NSF/ANSI 42 + 53 + 401 certified per the brand-published Performance Data Sheet covering chlorine taste-and-odor (Standard 42), lead / mercury / health-effects health contaminants (Standard 53), and emerging compounds including PFOA / PFOS / pharmaceuticals (Standard 401). 150-gallon / ~3-4 month service life on the cartridge. Retail $69-$79 with ~3,500+ aggregate brand-direct + Amazon reviews at 4.5-star average. The Pure pitcher is the brand's structural cert-vs-claim anchor — the 'removes 200+ contaminants' headline framing aggregates the per-listing NSF/ANSI 42 + 53 + 401 scope plus brand-published lab-test claims that extend beyond the per-listing menu (the C4 + C13 confusion-pattern decoders fire most prominently on this SKU).

Epic Nano Pitcher

The brand's microbiological purifier pitcher targeting emergency / off-grid / well-water use cases — same physical pitcher housing as Pure but with a different cartridge engineered to the NSF P231 microbiological purifier protocol covering bacteria (E. coli, Salmonella), viruses (Rotavirus, Hepatitis A), and protozoa (Cryptosporidium, Giardia). The Nano cartridge is drop-in compatible with the Pure pitcher housing, allowing buyers to swap between chemical-contaminant and microbiological cert posture by changing the cartridge alone. 150-gallon / ~3-4 month service life. Retail $89-$99 with ~600-800 brand-direct reviews at 4.5-star average. The Nano sits in the same physical form factor as Pure but covers a structurally distinct cert scope — chemical-contaminant reduction is NOT separately tested or claimed on the Nano (the C5 confusion-pattern decoder is relevant here: bacteria / virus / protozoa scope under P231 should not be extrapolated to chemical contaminants such as lead / PFAS / pharmaceuticals).

Epic Smart Shield Undersink

The brand's premium-tier under-sink filter — extends the broader pitcher-tier cert posture to the under-sink form factor with a dedicated cold-water faucet line connection. Brand-claimed performance covers the broader chemical-contaminant scope (lead, mercury, PFAS, pharmaceuticals, VOCs, microplastics) at the under-sink form factor; cert evidence lives in the brand-published Performance Data Sheet. 650-gallon / ~12 month service life on the replacement cartridge — materially longer than the pitcher cartridges (150-gallon). Retail $169-$229 with ~400-600 reviews at 4.5-star average. Smart Shield positions Epic in the premium-pitcher-tier under-sink segment alongside Clearly Filtered's under-sink line and the Aquasana Claryum 3-Stage; the cert-standards footprint at the under-sink tier is narrower than AquaTru Under Sink (which carries IAPMO R&T listings across five NSF/ANSI standards including 58 RO).

Epic Outdoor Bottle

The brand's portable filter bottle targeting travel / outdoor / emergency-bag use cases — 30-oz BPA-free Tritan bottle with an integrated filter cartridge sized for portability. Targets the same emergency / off-grid use cases as LifeStraw Go Bottle but with the Epic Outdoor cartridge engineered for chemical-contaminant reduction alongside the microbiological scope (vs LifeStraw Go Bottle's microbiological-only focus). Retail $59-$69 with ~1,800-2,200 Amazon reviews at 4.6-star average. The Outdoor Bottle is the brand's most widely-reviewed SKU on Amazon and serves as the brand's portable-filter entry point — buyers comparing Epic Outdoor vs LifeStraw Go vs Brita Filtered Bottle should note the cert-scope differences across the three brands (Epic Outdoor covers a broader chemical-contaminant menu via the brand's cartridge IP, LifeStraw Go targets microbiological purification, Brita Filtered covers chlorine / taste at the mass-market price tier).

Epic Urban Pitcher (mid-tier pitcher variant)

Mid-tier alternative to the Pure pitcher targeting buyers wanting Epic brand posture at a more accessible price point. Documented less extensively on the brand-official product pages than Pure / Nano / Smart Shield; not the primary cert-evidence anchor for the brand's editorial story. Buyers comparing Urban vs Pure should consult the brand's Reports page for per-SKU Performance Data Sheets — Urban's cert-listed contaminant scope may be narrower than Pure's NSF/ANSI 42 + 53 + 401 footprint.

Epic Water Filters products are designed and engineered out of the brand's Boulder, Colorado HQ (Epic Water Filters, Inc., the operating corporate entity behind epicwaterfilters.com). Manufacturing is handled at partner facilities — the cartridge media (coconut-shell carbon block + ion-exchange media on the Pure pitcher; engineered microbiological-purifier media on the Nano pitcher; the Smart Shield Undersink cartridge media) and final assembly arrangements are not separately disclosed at the per-component level on the brand-official product pages. Cert-protocol testing of the pitcher / undersink cartridges is performed by Hydreon Corp, a Roseville-MN ISO 17025-accredited lab specializing in NSF/ANSI Standard contaminant-reduction protocol testing for pitcher / undersink filter manufacturers — per the brand's Reports page on epicwaterfilters.com/pages/reports. Hydreon Corp's role is the third-party testing lab that runs the protocol-conformance testing backing the brand's Performance Data Sheets; the brand-published Performance Data Sheets reference both NSF/ANSI Standard testing methodology and Hydreon Corp lab data as the cert-evidence source. This is a meaningful disclosure gap compared to brands with direct NSF International, IAPMO R&T, or WQA Gold Seal LISTINGS (where the cert evidence is independently indexed in the certifier's public directory at info.nsf.org / pld.iapmo.org / find.wqa.org) — Epic's cert evidence lives in the brand-published Performance Data Sheets rather than in a third-party-indexed directory, which is the C4 + C8 confusion-pattern source. The brand's Boulder Colorado corporate operations are materially substantial (founder-led leadership since 2014, B Corp certification posture since founding), but the lack of public certifier-directory indexing means buyers cannot independently verify the cert-listed scope without consulting the brand's Reports page directly.

Which Epic Water Filters Filter Is Right for You?

We mapped each Epic Water Filters SKU’s NSF-listed certifications against the 10 contaminants people search for most. Where Epic Water Filters doesn’t have a certified SKU, we say so.

Lead

Best pick: Epic Pure Pitcher (36oz BPA-free Tritan plastic pitcher with NSF/ANSI 42 + 53 + 401 certified replacement cartridge) — the brand's flagship cert-evidence anchor — certified for Lead (Epic Water Filters).

PFAS

Fluoride

Not the right choice if Fluoride is your priority — no certified Epic Water Filters SKU for Fluoride. Consider an NSF/ANSI 53-listed filter.

Arsenic

Not the right choice if Arsenic is your priority — no certified Epic Water Filters SKU for Arsenic. Consider an NSF/ANSI 53-listed filter.

Nitrate

Not the right choice if Nitrate is your priority — no certified Epic Water Filters SKU for Nitrate. Consider an NSF/ANSI 53-listed filter.

Chromium-6

Not the right choice if Chromium-6 is your priority — no certified Epic Water Filters SKU for Chromium-6. Consider an NSF/ANSI 53-listed filter.

Mercury

Atrazine

Not the right choice if Atrazine is your priority — no certified Epic Water Filters SKU for Atrazine. Consider an NSF/ANSI 53-listed filter.

Chloroform

Not the right choice if Chloroform is your priority — no certified Epic Water Filters SKU for Chloroform. Consider an NSF/ANSI 53-listed filter.

Cysts

How Epic Water Filters Compares

Epic Pure Pitcher ($69-$79, 36oz BPA-free Tritan pitcher with NSF/ANSI 42 + 53 + 401 certified cartridge per brand Performance Data Sheet) vs Clearly Filtered Filtered Water Pitcher ($90-$110, 10-cup BPA-free pitcher with NSF/ANSI 42 + 372-listed cartridge under NSF International directly)

Feature	Epic Pure Pitcher ($69-$79, 36oz BPA-free Tritan pitcher with NSF/ANSI 42 + 53 + 401 certified cartridge per brand Performance Data Sheet)	Clearly Filtered Filtered Water Pitcher ($90-$110, 10-cup BPA-free pitcher with NSF/ANSI 42 + 372-listed cartridge under NSF International directly)
Format	Pitcher, 36-oz BPA-free Tritan plastic housing with replaceable NSF/ANSI 42 + 53 + 401 cartridge	Pitcher, 10-cup BPA-free housing with replaceable cartridge using brand-proprietary Affinity Filtration media stack
Cert-listed contaminant scope (per Performance Data Sheet)	NSF/ANSI 42 (chlorine taste-and-odor) + NSF/ANSI 53 (lead, mercury, asbestos, VOCs, cysts Health Effects) + NSF/ANSI 401 (PFOA, PFOS, pharmaceuticals Emerging Compounds) — broader cert-listed scope than mass-market pitcher competitors at the per-listing tier	NSF/ANSI 42 (aesthetic chlorine taste-and-odor) + NSF/ANSI/CAN 372 (lead-free plumbing material compliance) ONLY per the NSF International public directory listing under 'Clearly Filtered, Inc.' Single certified claim row at the public directory level: 'Chlorine Reduction / Taste and Odor Reduction.' Broader contaminant scope ('365+ contaminants / 99.9% removal') backed by IAPMO New Jersey (formerly QFT) ISO 17025 lab testing rather than the NSF International public-directory cert-listed tier
Cert evidence indexed in public directory	NO — Epic Water Filters not in info.nsf.org NSF DWTU public directory; cert evidence lives in brand-published Performance Data Sheets via Hydreon Corp ISO 17025 lab testing	YES — Clearly Filtered, Inc. listing in info.nsf.org NSF DWTU public directory under company-name search 'Clearly Filtered' (1 matching product, NSF/ANSI 42 + 372 scope). Broader 365+ contaminant scope is brand-published IAPMO NJ ISO 17025 lab testing rather than NSF DWTU public-directory indexing
PFAS reduction cert-listed evidence	PFOA / PFOS specifically listed in Pure pitcher Performance Data Sheet under NSF/ANSI 401 Emerging Compounds scope per Hydreon Corp ISO 17025 lab testing — meaningful cert-listed PFAS evidence at the pitcher tier	PFOA / PFOS reduction is brand-claimed via IAPMO New Jersey ISO 17025 lab data; NOT listed in the NSF International public-directory NSF/ANSI 401 scope. The broader 365+ contaminants framing extends beyond the NSF DWTU directory's NSF/ANSI 42 + 372 cert-listed scope
Service life and replacement cost	150-gallon / ~3-4 month service life per cartridge; replacement cartridge ~$45 retail (~$135-$180 annual filter cost depending on usage)	100-gallon / ~4 month service life per cartridge; replacement cartridge ~$60-$70 retail (~$180-$210 annual filter cost depending on usage)
Retail price (typical)	$69-$79 on epicwaterfilters.com and Amazon	$90-$110 on clearlyfiltered.com and Amazon
B Corp / sustainability posture	B Corp certified since 2014 founding per B Lab directory entry — third-party social-impact + environmental performance designation covering corporate governance, employee impact, community impact, and environmental impact	No B Corp certification disclosed publicly on the brand's About page; brand operates as Clearly Filtered, Inc. (privately held, founded 2011) without a specific B Corp posture
Brand tenure in US consumer-filter market	~11 years (founded 2014 in Boulder Colorado by Larkin Brown + Tyler Anderson)	~14 years (founded 2011 with HQ at Rancho Santa Margarita CA, facility in Sturgis MI)

Format

Epic Pure Pitcher ($69-$79, 36oz BPA-free Tritan pitcher with NSF/ANSI 42 + 53 + 401 certified cartridge per brand Performance Data Sheet)

Pitcher, 36-oz BPA-free Tritan plastic housing with replaceable NSF/ANSI 42 + 53 + 401 cartridge

Clearly Filtered Filtered Water Pitcher ($90-$110, 10-cup BPA-free pitcher with NSF/ANSI 42 + 372-listed cartridge under NSF International directly)

Pitcher, 10-cup BPA-free housing with replaceable cartridge using brand-proprietary Affinity Filtration media stack

Cert-listed contaminant scope (per Performance Data Sheet)

Epic Pure Pitcher ($69-$79, 36oz BPA-free Tritan pitcher with NSF/ANSI 42 + 53 + 401 certified cartridge per brand Performance Data Sheet)

NSF/ANSI 42 (chlorine taste-and-odor) + NSF/ANSI 53 (lead, mercury, asbestos, VOCs, cysts Health Effects) + NSF/ANSI 401 (PFOA, PFOS, pharmaceuticals Emerging Compounds) — broader cert-listed scope than mass-market pitcher competitors at the per-listing tier

Clearly Filtered Filtered Water Pitcher ($90-$110, 10-cup BPA-free pitcher with NSF/ANSI 42 + 372-listed cartridge under NSF International directly)

NSF/ANSI 42 (aesthetic chlorine taste-and-odor) + NSF/ANSI/CAN 372 (lead-free plumbing material compliance) ONLY per the NSF International public directory listing under 'Clearly Filtered, Inc.' Single certified claim row at the public directory level: 'Chlorine Reduction / Taste and Odor Reduction.' Broader contaminant scope ('365+ contaminants / 99.9% removal') backed by IAPMO New Jersey (formerly QFT) ISO 17025 lab testing rather than the NSF International public-directory cert-listed tier

Cert evidence indexed in public directory

Epic Pure Pitcher ($69-$79, 36oz BPA-free Tritan pitcher with NSF/ANSI 42 + 53 + 401 certified cartridge per brand Performance Data Sheet)

NO — Epic Water Filters not in info.nsf.org NSF DWTU public directory; cert evidence lives in brand-published Performance Data Sheets via Hydreon Corp ISO 17025 lab testing

Clearly Filtered Filtered Water Pitcher ($90-$110, 10-cup BPA-free pitcher with NSF/ANSI 42 + 372-listed cartridge under NSF International directly)

YES — Clearly Filtered, Inc. listing in info.nsf.org NSF DWTU public directory under company-name search 'Clearly Filtered' (1 matching product, NSF/ANSI 42 + 372 scope). Broader 365+ contaminant scope is brand-published IAPMO NJ ISO 17025 lab testing rather than NSF DWTU public-directory indexing

PFAS reduction cert-listed evidence

Epic Pure Pitcher ($69-$79, 36oz BPA-free Tritan pitcher with NSF/ANSI 42 + 53 + 401 certified cartridge per brand Performance Data Sheet)

PFOA / PFOS specifically listed in Pure pitcher Performance Data Sheet under NSF/ANSI 401 Emerging Compounds scope per Hydreon Corp ISO 17025 lab testing — meaningful cert-listed PFAS evidence at the pitcher tier

Clearly Filtered Filtered Water Pitcher ($90-$110, 10-cup BPA-free pitcher with NSF/ANSI 42 + 372-listed cartridge under NSF International directly)

PFOA / PFOS reduction is brand-claimed via IAPMO New Jersey ISO 17025 lab data; NOT listed in the NSF International public-directory NSF/ANSI 401 scope. The broader 365+ contaminants framing extends beyond the NSF DWTU directory's NSF/ANSI 42 + 372 cert-listed scope

Service life and replacement cost

Epic Pure Pitcher ($69-$79, 36oz BPA-free Tritan pitcher with NSF/ANSI 42 + 53 + 401 certified cartridge per brand Performance Data Sheet)

150-gallon / ~3-4 month service life per cartridge; replacement cartridge ~$45 retail (~$135-$180 annual filter cost depending on usage)

Clearly Filtered Filtered Water Pitcher ($90-$110, 10-cup BPA-free pitcher with NSF/ANSI 42 + 372-listed cartridge under NSF International directly)

100-gallon / ~4 month service life per cartridge; replacement cartridge ~$60-$70 retail (~$180-$210 annual filter cost depending on usage)

Retail price (typical)

Epic Pure Pitcher ($69-$79, 36oz BPA-free Tritan pitcher with NSF/ANSI 42 + 53 + 401 certified cartridge per brand Performance Data Sheet)

$69-$79 on epicwaterfilters.com and Amazon

Clearly Filtered Filtered Water Pitcher ($90-$110, 10-cup BPA-free pitcher with NSF/ANSI 42 + 372-listed cartridge under NSF International directly)

$90-$110 on clearlyfiltered.com and Amazon

B Corp / sustainability posture

Epic Pure Pitcher ($69-$79, 36oz BPA-free Tritan pitcher with NSF/ANSI 42 + 53 + 401 certified cartridge per brand Performance Data Sheet)

B Corp certified since 2014 founding per B Lab directory entry — third-party social-impact + environmental performance designation covering corporate governance, employee impact, community impact, and environmental impact

Clearly Filtered Filtered Water Pitcher ($90-$110, 10-cup BPA-free pitcher with NSF/ANSI 42 + 372-listed cartridge under NSF International directly)

No B Corp certification disclosed publicly on the brand's About page; brand operates as Clearly Filtered, Inc. (privately held, founded 2011) without a specific B Corp posture

Brand tenure in US consumer-filter market

Epic Pure Pitcher ($69-$79, 36oz BPA-free Tritan pitcher with NSF/ANSI 42 + 53 + 401 certified cartridge per brand Performance Data Sheet)

~11 years (founded 2014 in Boulder Colorado by Larkin Brown + Tyler Anderson)

Clearly Filtered Filtered Water Pitcher ($90-$110, 10-cup BPA-free pitcher with NSF/ANSI 42 + 372-listed cartridge under NSF International directly)

~14 years (founded 2011 with HQ at Rancho Santa Margarita CA, facility in Sturgis MI)

Epic Pure Pitcher vs Clearly Filtered Filtered Water Pitcher is the canonical premium-pitcher comparison in the consumer-filter market. The cert-evidence story is asymmetric in two directions: Clearly Filtered has the direct NSF International public-directory LISTING (NSF/ANSI 42 + 372 scope) while Epic does NOT appear in the public directory — Clearly Filtered wins the 'is this on the NSF directory?' question for the per-listing chlorine + lead-free-material scope. But Epic has the broader Performance Data Sheet cert scope (NSF/ANSI 42 + 53 + 401 including PFAS / pharmaceuticals at the per-listing tier per Hydreon Corp ISO 17025 lab testing) while Clearly Filtered's broader 365+ contaminant scope is backed by IAPMO New Jersey ISO 17025 lab data rather than the NSF directory cert-listed tier. Both brands rely on brand-published Performance Data Sheets for the broader contaminant scope beyond their NSF directory listing — the C4 (99% / 200+ contaminants claim audit) confusion pattern fires on both brands. Epic's structural advantages: broader cert-listed NSF/ANSI 401 emerging-compounds scope per Performance Data Sheet, B Corp posture since founding, $20-$30 lower entry price, slightly longer service life per cartridge. Clearly Filtered's structural advantages: direct NSF International public-directory listing for chlorine taste-and-odor + lead-free plumbing material at the per-listing scope, broader 365+ contaminant marketing aggregate (though that exceeds the per-listing menu). The choice depends on which evidence tier matters more: Epic for buyers prioritizing the NSF/ANSI 401 emerging-compounds Performance Data Sheet scope plus B Corp posture; Clearly Filtered for buyers prioritizing direct NSF International public-directory indexing (even at the narrower NSF/ANSI 42 + 372 scope) plus the broader 365+ contaminant marketing posture.

Sources for facts in this comparison

Brand officialaccessed: 2026-05-23
https://epicwaterfilters.com/pages/reports
Epic Pure Pitcher Performance Data Sheet documents the NSF/ANSI 42 + 53 + 401 contaminant scope via Hydreon Corp ISO 17025 lab testing
NSF listingaccessed: 2026-05-23
https://info.nsf.org/Certified/DWTU/Listings.asp?CompanyName=Clearly+Filtered
NSF DWTU directory search for 'Clearly Filtered' returns 1 matching manufacturer / 1 matching product (Filtered Water Pitcher + Replacement Pitcher Filter under NSF/ANSI 42 + 372 cert-listed scope) — direct NSF International public-directory indexing comparison source
NSF listingaccessed: 2026-05-23
https://info.nsf.org/Certified/DWTU/Listings.asp?CompanyName=Epic+Water
NSF DWTU directory search for 'Epic Water' returns 'No Matching Products Found' — Epic Water Filters is NOT separately indexed in the NSF International public directory
Tier-1 journalismaccessed: 2026-05-23
https://www.waterfilterguru.com/epic-water-filters-review/
WaterFilterGuru independent third-party review of Epic Water Filters places the brand in the premium pitcher segment alongside Clearly Filtered with NSF/ANSI 401 emerging-compounds certification on the Pure pitcher as the meaningful cert differentiator