Is Epic Pure Pitcher good for PFAS removal?

Yes — the brand's datasheet reports testing for PFOA and PFOS, the two most-studied PFAS. Hydreon Corp's testing covers both on the Pure cartridge data sheet at epicwaterfilters.com/pages/testing-certification. Note the brand's broader 'Total PFAS' language goes past the tested PFOA + PFOS scope. That makes Pure one of the few pitchers with tested PFAS reduction. Among rivals, Brita Standard (OB03) is chlorine-only; Brita Elite (OB06) does add 42 + 53 + 401 at a lower price, with PFOA/PFOS on its IAPMO NSF/ANSI 53 listing; Clearly Filtered is listed for 42 + 372 only, with its broader 365+ scope on IAPMO NJ lab data. For a portable option, the Epic Outdoor Bottle or AquaTru Carafe ($375, IAPMO R&T) also cover PFAS. See filters certified for PFAS for the full landscape.

How long do Epic Pure cartridges last?

Pure cartridges last ~150 gallons / about 3-4 months; the Smart Shield undersink lasts far longer at 650 gallons / ~12 months. Replacement costs: Pure pitcher — ~$45; ~$135-$180/year (3-4 changes). Nano pitcher — ~$65 (the purifier media costs more than carbon block). Smart Shield undersink — ~$65; ~$65/year (1 change). Real-world life depends on your sediment load, chlorine level, and daily use — hard or sediment-heavy water hits the 3-month end, soft water nears 4. The Outdoor Bottle uses a separate cartridge sized for occasional travel, not daily household volume.

Is Epic Pure better than Brita Elite or Clearly Filtered?

They differ on price and on the kind of proof behind each scope. Brita Elite (OB06) — best value: $25-$45 pitcher, ~$15-$20 cartridge, and certifier listings (NSF and WQA for lead under NSF/ANSI 53, WQA for 42 and 401, IAPMO R&T for PFOA/PFOS under 53). Clearly Filtered — a direct NSF listing for narrower 42 + 372, plus a broader 365+ scope on IAPMO NJ lab data; $90-$110. Epic Pure — the broadest tested scope (42 + 53 + 401, including PFAS) on Hydreon Corp data sheets, plus a B Corp brand; $69-$79, but no certifier listing for the Pure filter. So: Brita Elite for cost, Clearly Filtered for a public listing, Epic Pure for the wider 401 scope plus B Corp posture. See the full Epic Pure vs Clearly Filtered and Epic Pure vs Brita Elite comparisons below.

Where are Epic Water Filters made?

Designed in Boulder, Colorado; manufactured at undisclosed partner facilities. Epic Water Filters, Inc. has run its design and engineering out of Boulder since the 2014 founding by Larkin Brown and Tyler Anderson. Cartridge media and final assembly aren't disclosed at the component level, so country-of-origin isn't verifiable. Cartridge testing is done by Hydreon Corp, a Roseville-MN ISO 17025 lab. That's real third-party testing. For the pitchers, the results live only in Epic's own data sheets, so you can't independently verify the tested scope without going to the brand's Testing & Certifications page. NSF lists only the successor PureXP and NanoXP cartridges (plus EveryTap and Everywhere), for material safety under NSF/ANSI 42 and 372, and Epic's three IAPMO R&T files cover a single under-sink model, EWFESS4-DC.

Does Epic Nano Pitcher remove the same contaminants as Epic Pure Pitcher?

No — same pitcher, different cartridges, different jobs. They share the 36-oz Tritan housing but cover opposite scopes. Pure is lab-tested for chemical contaminants — lead, mercury, PFAS, pharmaceuticals, VOCs, microplastics — to NSF/ANSI 42, 53, and 401, per its datasheet. Nano is tested for microbes — bacteria (E. coli, Salmonella), viruses (Rotavirus, Hepatitis A), protozoa (Cryptosporidium, Giardia) — to NSF P231, per Epic. No certifier lists either original filter. Neither does the other's job: Nano doesn't remove lead or PFAS, and Pure doesn't kill microbes. You swap cartridges to switch. Use Pure for daily municipal water; use Nano for well water, off-grid, or emergencies where disinfection may be absent. See filters certified for lead and filters certified for PFAS for the broader landscape.

Epic Water Filters

Q: What contaminants does Epic Pure Pitcher actually remove?

It's tested to NSF/ANSI 42, 53, and 401 — broader than most pitchers. Hydreon Corp (an ISO 17025 lab) tested the Pure cartridge for chlorine (42); lead, mercury, asbestos, VOCs, and cysts (53); and pharmaceuticals — Ibuprofen, Phenytoin, BPA (401). The data sheet also reports PFOA and PFOS reduction; that is the brand's datasheet claim, not a listing, and it sits outside 401, which does not cover PFAS (PFOA/PFOS claims are made under NSF/ANSI 53 and 58). Results are on the data sheet at epicwaterfilters.com/pages/testing-certification. The '200+ contaminants' headline goes beyond that menu — items like fluoride, chromium-6, and the broad pesticide and PFAS classes aren't separately on the tested list. Even so, the tested NSF/ANSI 401 scope is wider than Clearly Filtered's 42 + 372, though Clearly Filtered's is a certifier listing and Epic's datasheet is not. On PFAS-impacted water, Pure is one of the few pitchers with tested PFAS reduction — see filters certified for PFAS. For lead, see our lead in tap water guide.

Epic Water Filters is a Boulder CO B-Corp pitcher + undersink brand (founded 2014). Its Pure pitcher is lab-tested by Hydreon Corp, not listed; its IAPMO R&T files cover one under-sink model.

Best for

Buyers wanting a premium pitcher with broader tested PFAS and pharmaceutical coverage than Brita or Clearly Filtered
PFAS-impacted households wanting lab-tested PFAS reduction in a pitcher — Epic Pure's datasheet names PFOA and PFOS
Off-grid / well-water households wanting microbe reduction — Epic says Nano was tested to NSF P231; no certifier lists it
Buyers prioritizing B Corp / sustainability posture alongside lab-tested performance — Epic has held B Corp certification since 2014

Not recommended for

Buyers searching for the lowest-price pitcher with NSF/ANSI 53 lead certification — Epic Pure (~$69-$79) runs above Brita Elite or PUR PLUS
Buyers needing whole-house, RO, refrigerator-filter, or gravity-format filters — Epic centers on pitcher + undersink + bottle only
Buyers wanting a certified pitcher — no certifier lists the Pure or Nano filters; NSF lists PureXP and NanoXP for material safety only
Households wanting the broadest undersink certification breadth — Smart Shield is pitcher-tier; AquaTru or Aquasana Claryum go wider

Mid tier — typically $200–$500

Certs:NSF/ANSI 42, 53, 401
4 SKUs
$59–$229
Parent:None — independent, privately held founder-led B Corp since 2014

Certification Reality: What's Actually Tested

This table shows the NSF/IAPMO/WQA-listed certifications for each Epic Water Filters SKU we tracked, alongside the contaminants the brand markets but which do not appear on the third-party listing. Green chips are third-party verified; amber chips are marketing claims without a corresponding listing. Every row links to the live certifier database so you can verify the listed claim set yourself.

SKU / Model	Standards held	What’s certified	Brand claims but NOT certified	Listing
Epic Pure Pitcher Epic Pure Pitcher (36oz BPA-free Tritan plastic pitcher whose replacement cartridge is lab-tested, not certified, to NSF/ANSI 42 + 53 + 401) — the brand's flagship tested-vs-certified story	No active certifications	No third-party listing for this SKU in our certification data	Fluoride Chromium-6 General pesticide / herbicide class General PFAS class beyond PFOA / PFOS Disinfection byproducts Why these aren’t certified ↓Hide details ↑ Fluoride — marketed in the '200+ contaminants' claim but not certified on the Pure datasheet under NSF/ANSI 58 (the fluoride-reduction standard). Pitcher cartridges generally can't earn NSF/ANSI 58 fluoride certification since that standard is built around RO membranes; for certified fluoride reduction in a pitcher, look at AquaTru Carafe (IAPMO R&T NSF/ANSI 58 listing) or other RO options Chromium-6 (Hexavalent) — marketed in the broader '200+ contaminants' claim; the Pure datasheet covers chromium under NSF/ANSI 53, but that is Standard 53's protocol, not a separate chromium-6 certification General pesticide / herbicide class — marketed in the broader '200+ contaminants' claim; the datasheet covers specific pesticides (Atrazine, Lindane under NSF/ANSI 53), not the open pesticide/herbicide class General PFAS class beyond PFOA / PFOS — marketed as a broader 'Total PFAS' scope; the datasheet's tested PFAS claims cover PFOA and PFOS specifically, not the full PFAS family. For certified Total PFAS reduction in a pitcher, look for a certifier listing that names Total PFAS Disinfection byproducts (general class) — marketed in the broader claim; some specific DBPs may be on the Pure datasheet under NSF/ANSI 53 + 401, but the broader DBP class goes beyond what's tested The Epic Pure Pitcher is the brand's clearest certified-vs-marketed story across its pitcher line. The product is third-party tested against the NSF/ANSI 42 + 53 + 401 contaminant-reduction standards by Hydreon Corp (a Roseville, MN ISO 17025-accredited lab), and the brand's certification datasheet at epicwaterfilters.com/pages/testing-certification documents the tested scope (chlorine, lead, mercury, asbestos, VOCs, PFOA / PFOS, pharmaceuticals, cysts, microplastics). That evidence sits between two stronger and weaker postures. The stronger one is a direct NSF International, IAPMO R&T, or WQA Gold Seal listing, where the evidence is independently indexed in the certifier's public database — and Epic does hold listings, but not for this pitcher: NSF lists the successor PureXP cartridge, with three other Epic filters, under NSF/ANSI 42 and NSF/ANSI/CAN 372 for material safety only, and IAPMO R&T files WP-10569 (NSF/ANSI 42), WP-10570 (53) and WP-10571 (401), filed under EPIC LIFE INC. DBA EPIC WATER FILTERS, cover one under-sink model, EWFESS4-DC, and no pitcher. The weaker one is brand-published lab data with no third-party testing, the 'lab-report-as-cert' approach used by brands like Berkey. Epic lands in between: real third-party ISO 17025 lab testing against NSF/ANSI Standard methods, but published in the brand's own datasheets rather than indexed in a certifier's public database. The catch is the marketing: the homepage's 'removes 200+ contaminants' goes beyond the contaminants listed in the datasheet. The honest move for buyers is to check the brand's Testing & Certifications page for the model's datasheet to see which specific contaminants are tested under NSF/ANSI 42 + 53 + 401 versus which sit in the broader marketing claim. The tested NSF/ANSI 401 emerging-compounds scope on the Pure datasheet is what Epic markets against Clearly Filtered's NSF listing (42 + 372) and Brita's Standard OB03 cartridge (42 only), though those two are certifier listings and Epic's datasheet is not. Read more	View manufacturer page
Epic Nano Pitcher Epic Nano Pitcher (36oz BPA-free Tritan plastic pitcher with a cartridge Epic says was tested to the NSF P231 microbiological purifier protocol) — sibling pitcher targeting bacteria / virus / protozoa for emergency / off-grid / well-water use	No active certifications	No third-party listing for this SKU in our certification data	Chemical contaminants Chlorine taste-and-odor Microplastics and emerging compounds Why these aren’t certified ↓Hide details ↑ Chemical contaminants (lead, mercury, PFAS, pharmaceuticals, VOCs, chromium-6, fluoride) — the Nano's NSF P231 cartridge is built for microbiological purification (bacteria, virus, protozoa) and does not separately claim or certify chemical reduction. To cover both chemical and microbiological needs in the same housing, pair the Pure cartridge (chemicals) with the Nano cartridge (microbiological) — both drop into the same Epic housing, but only one cartridge can be used at a time. The Nano's microbiological scope should not be read as covering chemicals Chlorine taste-and-odor — the Nano's microbiological-focused media isn't claimed for chlorine taste-and-odor reduction under NSF/ANSI 42; for that, the sibling Pure cartridge (lab-tested, not certified, to NSF/ANSI 42 + 53 + 401) is the right Epic choice Microplastics and emerging compounds — the Nano's NSF P231 scope is microbiological-only; the sibling Pure cartridge has PFOA/PFOS on its datasheet and covers microplastics and emerging compounds (pharmaceuticals, BPA) under NSF/ANSI 401, not the Nano The Epic Nano Pitcher and Epic Pure Pitcher share the same 36-oz BPA-free Tritan plastic housing but use different cartridges with different scopes. Nano covers microbiological purification (bacteria, virus, protozoa) under the NSF P231 USEPA-recognized purifier protocol; Pure covers chemical contaminants (lead, mercury, PFAS, pharmaceuticals, VOCs) under NSF/ANSI 42 + 53 + 401. The Nano is aimed at emergency, off-grid, and well-water situations where microbiological contamination is the main risk. Most US municipal tap water is already disinfected by the utility and doesn't need extra microbiological purification at the tap. Nano makes the most sense for well-water households (no utility disinfection), emergency and disaster-preparedness use (where municipal disinfection may be disrupted), and off-grid, camping, or travel use where the source water is unknown. The confusion shows up when shoppers treat Nano's microbiological scope as if it also covered chemicals. To cover both, use the Pure cartridge for daily chemical filtration and swap in the Nano cartridge for emergency or off-grid use where microbiological purification is the priority. In short: Nano handles microbiological risks (a use case similar to the LifeStraw Home pitcher), Pure handles chemical risks (similar to the Brita Elite OB06). Read more	View manufacturer page
Epic Smart Shield Undersink Epic Smart Shield Undersink (premium under-sink filter system with dedicated cold-water faucet connection) — brings the Pure pitcher's tested scope to the under-sink form factor	No active certifications	No third-party listing for this SKU in our certification data	Fluoride Chromium-6 Bacteria / viruses / protozoa microbiolo… Total PFAS class beyond PFOA / PFOS Why these aren’t certified ↓Hide details ↑ Fluoride — marketed in the broader claim but not certified on the Smart Shield datasheet under NSF/ANSI 58 (the fluoride-reduction standard). Under-sink carbon-block cartridges generally can't earn NSF/ANSI 58 fluoride certification since that standard is built around RO membranes; for certified fluoride reduction at the under-sink tier, look at AquaTru Under Sink (IAPMO R&T NSF/ANSI 58 listing) or other RO options Chromium-6 (Hexavalent) — marketed in the broader claim; the Smart Shield datasheet may cover chromium under NSF/ANSI 53, but chromium-6 specifically may not be separately tested Bacteria / viruses / protozoa microbiological reduction — the Smart Shield's carbon-block cartridge is built for chemical reduction and does not separately claim or certify microbiological purification under NSF P231. Epic has no under-sink microbiological option — the Nano pitcher cartridge is its only microbiological purifier and has no under-sink equivalent Total PFAS class beyond PFOA / PFOS — marketed as a broader 'Total PFAS' scope; the datasheet's tested PFAS claims cover PFOA and PFOS specifically, not the full PFAS family The Epic Smart Shield Undersink brings the Pure pitcher's broader chemical-contaminant coverage (chlorine, lead, mercury, VOCs, PFOA / PFOS, pharmaceuticals, microplastics) to the under-sink form factor with a dedicated cold-water faucet connection. The main differences from the Pure pitcher are a longer cartridge life (650-gallon / ~12 month vs Pure's 150-gallon / ~3-4 month) and a dedicated under-sink install versus Pure's countertop drop-in. The evidence we can tie to it by name is the same: the brand's own datasheet backed by Hydreon Corp ISO 17025 lab testing. Epic's three IAPMO R&T files (NSF/ANSI 42, 53, 401) do cover an under-sink model, EWFESS4-DC, but no source we hold confirms it is the Smart Shield as sold, so check the model number on the cartridge at pld.iapmo.org. The catch is the marketing, same as on the Pure pitcher: the broader '200+ contaminants' claim extends beyond what's on the datasheet. The evidence is stronger than a brand's own lab report, because Epic's testing is done by an ISO 17025-accredited lab (Hydreon Corp) against NSF/ANSI Standard methods — a real tier of evidence, but not the same as a direct NSF International, IAPMO R&T, or WQA Gold Seal listing indexed in a certifier's public database. Smart Shield puts Epic in the premium under-sink segment alongside the Clearly Filtered under-sink line; its tested breadth at the under-sink tier is narrower than AquaTru Under Sink's certified scope ($375, with IAPMO R&T listings across NSF/ANSI 42 + 53 + 58 + 401 + 372 — five standards including NSF/ANSI 58 RO). Read more	View manufacturer page

Epic Pure Pitcher

Epic Pure Pitcher (36oz BPA-free Tritan plastic pitcher whose replacement cartridge is lab-tested, not certified, to NSF/ANSI 42 + 53 + 401) — the brand's flagship tested-vs-certified story

Standards held

No active certifications

What’s certified

No third-party listing for this SKU in our certification data

Brand claims but NOT certified

Fluoride
Chromium-6
General pesticide / herbicide class
General PFAS class beyond PFOA / PFOS
Disinfection byproducts

Why these aren’t certified ↓

Fluoride — marketed in the '200+ contaminants' claim but not certified on the Pure datasheet under NSF/ANSI 58 (the fluoride-reduction standard). Pitcher cartridges generally can't earn NSF/ANSI 58 fluoride certification since that standard is built around RO membranes; for certified fluoride reduction in a pitcher, look at AquaTru Carafe (IAPMO R&T NSF/ANSI 58 listing) or other RO options
Chromium-6 (Hexavalent) — marketed in the broader '200+ contaminants' claim; the Pure datasheet covers chromium under NSF/ANSI 53, but that is Standard 53's protocol, not a separate chromium-6 certification
General pesticide / herbicide class — marketed in the broader '200+ contaminants' claim; the datasheet covers specific pesticides (Atrazine, Lindane under NSF/ANSI 53), not the open pesticide/herbicide class
General PFAS class beyond PFOA / PFOS — marketed as a broader 'Total PFAS' scope; the datasheet's tested PFAS claims cover PFOA and PFOS specifically, not the full PFAS family. For certified Total PFAS reduction in a pitcher, look for a certifier listing that names Total PFAS
Disinfection byproducts (general class) — marketed in the broader claim; some specific DBPs may be on the Pure datasheet under NSF/ANSI 53 + 401, but the broader DBP class goes beyond what's tested

The Epic Pure Pitcher is the brand's clearest certified-vs-marketed story across its pitcher line. The product is third-party tested against the NSF/ANSI 42 + 53 + 401 contaminant-reduction standards by Hydreon Corp (a Roseville, MN ISO 17025-accredited lab), and the brand's certification datasheet at epicwaterfilters.com/pages/testing-certification documents the tested scope (chlorine, lead, mercury, asbestos, VOCs, PFOA / PFOS, pharmaceuticals, cysts, microplastics). That evidence sits between two stronger and weaker postures. The stronger one is a direct NSF International, IAPMO R&T, or WQA Gold Seal listing, where the evidence is independently indexed in the certifier's public database — and Epic does hold listings, but not for this pitcher: NSF lists the successor PureXP cartridge, with three other Epic filters, under NSF/ANSI 42 and NSF/ANSI/CAN 372 for material safety only, and IAPMO R&T files WP-10569 (NSF/ANSI 42), WP-10570 (53) and WP-10571 (401), filed under EPIC LIFE INC. DBA EPIC WATER FILTERS, cover one under-sink model, EWFESS4-DC, and no pitcher. The weaker one is brand-published lab data with no third-party testing, the 'lab-report-as-cert' approach used by brands like Berkey. Epic lands in between: real third-party ISO 17025 lab testing against NSF/ANSI Standard methods, but published in the brand's own datasheets rather than indexed in a certifier's public database. The catch is the marketing: the homepage's 'removes 200+ contaminants' goes beyond the contaminants listed in the datasheet. The honest move for buyers is to check the brand's Testing & Certifications page for the model's datasheet to see which specific contaminants are tested under NSF/ANSI 42 + 53 + 401 versus which sit in the broader marketing claim. The tested NSF/ANSI 401 emerging-compounds scope on the Pure datasheet is what Epic markets against Clearly Filtered's NSF listing (42 + 372) and Brita's Standard OB03 cartridge (42 only), though those two are certifier listings and Epic's datasheet is not.

Listing

View manufacturer page

Epic Nano Pitcher

Epic Nano Pitcher (36oz BPA-free Tritan plastic pitcher with a cartridge Epic says was tested to the NSF P231 microbiological purifier protocol) — sibling pitcher targeting bacteria / virus / protozoa for emergency / off-grid / well-water use

Standards held

No active certifications

What’s certified

No third-party listing for this SKU in our certification data

Brand claims but NOT certified

Chemical contaminants
Chlorine taste-and-odor
Microplastics and emerging compounds

Why these aren’t certified ↓

Chemical contaminants (lead, mercury, PFAS, pharmaceuticals, VOCs, chromium-6, fluoride) — the Nano's NSF P231 cartridge is built for microbiological purification (bacteria, virus, protozoa) and does not separately claim or certify chemical reduction. To cover both chemical and microbiological needs in the same housing, pair the Pure cartridge (chemicals) with the Nano cartridge (microbiological) — both drop into the same Epic housing, but only one cartridge can be used at a time. The Nano's microbiological scope should not be read as covering chemicals
Chlorine taste-and-odor — the Nano's microbiological-focused media isn't claimed for chlorine taste-and-odor reduction under NSF/ANSI 42; for that, the sibling Pure cartridge (lab-tested, not certified, to NSF/ANSI 42 + 53 + 401) is the right Epic choice
Microplastics and emerging compounds — the Nano's NSF P231 scope is microbiological-only; the sibling Pure cartridge has PFOA/PFOS on its datasheet and covers microplastics and emerging compounds (pharmaceuticals, BPA) under NSF/ANSI 401, not the Nano

The Epic Nano Pitcher and Epic Pure Pitcher share the same 36-oz BPA-free Tritan plastic housing but use different cartridges with different scopes. Nano covers microbiological purification (bacteria, virus, protozoa) under the NSF P231 USEPA-recognized purifier protocol; Pure covers chemical contaminants (lead, mercury, PFAS, pharmaceuticals, VOCs) under NSF/ANSI 42 + 53 + 401. The Nano is aimed at emergency, off-grid, and well-water situations where microbiological contamination is the main risk. Most US municipal tap water is already disinfected by the utility and doesn't need extra microbiological purification at the tap. Nano makes the most sense for well-water households (no utility disinfection), emergency and disaster-preparedness use (where municipal disinfection may be disrupted), and off-grid, camping, or travel use where the source water is unknown. The confusion shows up when shoppers treat Nano's microbiological scope as if it also covered chemicals. To cover both, use the Pure cartridge for daily chemical filtration and swap in the Nano cartridge for emergency or off-grid use where microbiological purification is the priority. In short: Nano handles microbiological risks (a use case similar to the LifeStraw Home pitcher), Pure handles chemical risks (similar to the Brita Elite OB06).

Listing

View manufacturer page

Epic Smart Shield Undersink

Epic Smart Shield Undersink (premium under-sink filter system with dedicated cold-water faucet connection) — brings the Pure pitcher's tested scope to the under-sink form factor

Standards held

No active certifications

What’s certified

No third-party listing for this SKU in our certification data

Brand claims but NOT certified

Fluoride
Chromium-6
Bacteria / viruses / protozoa microbiolo…
Total PFAS class beyond PFOA / PFOS

Why these aren’t certified ↓

Fluoride — marketed in the broader claim but not certified on the Smart Shield datasheet under NSF/ANSI 58 (the fluoride-reduction standard). Under-sink carbon-block cartridges generally can't earn NSF/ANSI 58 fluoride certification since that standard is built around RO membranes; for certified fluoride reduction at the under-sink tier, look at AquaTru Under Sink (IAPMO R&T NSF/ANSI 58 listing) or other RO options
Chromium-6 (Hexavalent) — marketed in the broader claim; the Smart Shield datasheet may cover chromium under NSF/ANSI 53, but chromium-6 specifically may not be separately tested
Bacteria / viruses / protozoa microbiological reduction — the Smart Shield's carbon-block cartridge is built for chemical reduction and does not separately claim or certify microbiological purification under NSF P231. Epic has no under-sink microbiological option — the Nano pitcher cartridge is its only microbiological purifier and has no under-sink equivalent
Total PFAS class beyond PFOA / PFOS — marketed as a broader 'Total PFAS' scope; the datasheet's tested PFAS claims cover PFOA and PFOS specifically, not the full PFAS family

The Epic Smart Shield Undersink brings the Pure pitcher's broader chemical-contaminant coverage (chlorine, lead, mercury, VOCs, PFOA / PFOS, pharmaceuticals, microplastics) to the under-sink form factor with a dedicated cold-water faucet connection. The main differences from the Pure pitcher are a longer cartridge life (650-gallon / ~12 month vs Pure's 150-gallon / ~3-4 month) and a dedicated under-sink install versus Pure's countertop drop-in. The evidence we can tie to it by name is the same: the brand's own datasheet backed by Hydreon Corp ISO 17025 lab testing. Epic's three IAPMO R&T files (NSF/ANSI 42, 53, 401) do cover an under-sink model, EWFESS4-DC, but no source we hold confirms it is the Smart Shield as sold, so check the model number on the cartridge at pld.iapmo.org. The catch is the marketing, same as on the Pure pitcher: the broader '200+ contaminants' claim extends beyond what's on the datasheet. The evidence is stronger than a brand's own lab report, because Epic's testing is done by an ISO 17025-accredited lab (Hydreon Corp) against NSF/ANSI Standard methods — a real tier of evidence, but not the same as a direct NSF International, IAPMO R&T, or WQA Gold Seal listing indexed in a certifier's public database. Smart Shield puts Epic in the premium under-sink segment alongside the Clearly Filtered under-sink line; its tested breadth at the under-sink tier is narrower than AquaTru Under Sink's certified scope ($375, with IAPMO R&T listings across NSF/ANSI 42 + 53 + 58 + 401 + 372 — five standards including NSF/ANSI 58 RO).

Listing

View manufacturer page

Check Certification for a Epic Water Filters Filter

This widget shows the third-party-listed certifications for Epic Water Filters SKUs only. Type a model number to filter the list below — every result links to the full breakdown. To search across every brand we track, use the global certification tool. For the standards Epic Water Filters holds and the certifier behind each listing in one place, see Is Epic Water Filters NSF certified?

NSF/ANSI 421 modelNSF/ANSI 531 modelNSF/ANSI 4011 model

Search Epic Water Filters models

WP-10569
EPIC LIFE INC. DBA EPIC WATER FILTERS
NSF/ANSI 42
View details
WP-10570
EPIC LIFE INC. DBA EPIC WATER FILTERS
NSF/ANSI 53
View details
WP-10571
EPIC LIFE INC. DBA EPIC WATER FILTERS
NSF/ANSI 401
View details

Listings as of Oct 5, 2026.

About Epic Water Filters

Epic's pitchers are lab-tested, not certified: their proof lives in brand-published data sheets, not a certifier directory. It's an independent, founder-led B Corp pitcher + undersink + bottle brand, founded in Boulder, Colorado in 2014 by Larkin Brown and Tyler Anderson. It has held B Corp certification (a B Lab social and environmental designation) since day one.

The lineup centers on two pitchers plus an undersink and a bottle:

Pure Pitcher — flagship; NSF/ANSI 42, 53, and 401 tested (chlorine, lead, mercury, PFOA/PFOS, pharmaceuticals); ~$69-$79.
Nano Pitcher — same housing, microbiological cartridge tested to the NSF P231 purifier protocol (bacteria, viruses, protozoa) for emergency and well-water use; ~$89-$99.
Smart Shield Undersink — same broad chemical scope as Pure, at the sink; ~$169-$229.
Outdoor Bottle — portable filter bottle; ~$59-$69.

The catch: No certifier lists the original Pure or Nano pitcher filters. NSF's directory lists four Epic filters (PureXP, NanoXP Pitcher Filter, EveryTap and Everywhere) under NSF/ANSI 42 and NSF/ANSI/CAN 372, but for material safety only, not contaminant reduction. IAPMO R&T's three Epic files (WP-10569, NSF/ANSI 42; WP-10570, 53; WP-10571, 401) cover one under-sink model, EWFESS4-DC, and WQA lists no Epic product (directories read 2026-09-01 to 2026-09-12). The pitchers' testing is run by Hydreon Corp, a Roseville-MN ISO 17025 lab, and published on epicwaterfilters.com/pages/testing-certification — real third-party evidence (tested, not certified). The '200+ contaminants' marketing claim also runs wider than the contaminants actually on the data sheets.

Founded:2014 (Epic Water Filters, Inc. was founded in Boulder, Colorado by Larkin Brown — CEO + Co-Founder — and Tyler Anderson — President + Co-Founder — as a B Corporation-certified pitcher + filter brand focused on PFAS, pharmaceutical, and emerging-contaminant reduction in a pitcher. Per the brand's About page on epicwaterfilters.com, the brand has held B Corp certification continuously since the 2014 founding — B Corp is a third-party social-impact and environmental-performance designation from B Lab covering corporate governance, employee impact, community impact, and environmental impact)

Headquarters:Boulder, Colorado, USA — Epic Water Filters, Inc. (the company behind epicwaterfilters.com) is headquartered in Boulder. Per the brand's About page, the company was founded in Boulder and has stayed Colorado-based since 2014. Product design and engineering happen at the Boulder HQ, while manufacturing is handled by partner facilities — the brand's product pages do not spell out where the cartridge media is made or where final assembly happens.

Parent company:None — independent, privately held founder-led B Corp since 2014

Ownership history

2014
Epic Water Filters, Inc. founded in Boulder, Colorado by Larkin Brown (CEO + Co-Founder) and Tyler Anderson (President + Co-Founder) as a B Corporation-certified pitcher + filter brand focused on PFAS, pharmaceutical, and emerging-contaminant reduction in a pitcher. The flagship Pure pitcher launched with a cartridge built around coconut-shell carbon block plus ion-exchange media aimed at the broader NSF/ANSI 42 + 53 + 401 contaminant scope at the pitcher tier.
2014
Epic Water Filters earned B Corp certification from B Lab — the third-party social-impact and environmental-performance designation covering corporate governance, employee impact, community impact, and environmental impact. The brand has held B Corp certification continuously since the 2014 founding, per its own About page.
2015-2017
Epic expanded beyond pitchers. The Epic Outdoor Bottle filter, aimed at portable, travel, and emergency-bag use, launched as the brand's first non-pitcher product, and the Smart Shield Undersink launched as its first under-sink filter for buyers wanting a dedicated under-sink option with the premium pitcher's tested scope.
Approximately 2018-2020
The Epic Nano Pitcher launched as the brand's second pitcher, aimed at microbiological purification (bacteria, virus, protozoa) via the NSF P231 purifier protocol — a different scope from the Pure pitcher's NSF/ANSI 42 + 53 + 401 chemical-contaminant coverage. The Nano cartridge drops into the same Pure pitcher housing, so buyers can switch between chemical and microbiological coverage by changing the cartridge alone.
2020-2024
The brand grew across pitcher, undersink, and bottle categories, settling into the premium pitcher segment alongside Clearly Filtered on price and claimed scope. Epic kept its B Corp certification current through 2024, with no parent holding company disclosed.
2025-2026
Epic Water Filters operates as an 11+ year-old founder-led B Corp pitcher + undersink + bottle brand: the Pure pitcher is lab-tested (not certified) to NSF/ANSI 42 + 53 + 401 per the brand's datasheet, the Nano pitcher carries the brand's NSF P231 microbiological protocol claim, and the Smart Shield Undersink holds the premium under-sink position. ~5,500+ combined brand-direct and Amazon reviews across the Pure / Nano / Smart Shield / Outdoor Bottle lineup at a 4.5-star average. Boulder, Colorado operations are stable under Epic Water Filters, Inc.; privately held with no M&A or spinoff disclosed.

Epic Pure Pitcher

The flagship pitcher — coconut-shell carbon block + ion-exchange cartridge in a 36-oz BPA-free Tritan housing.

Tested: to NSF/ANSI 42, 53, and 401 per the brand data sheet (chlorine, lead, mercury, PFOA/PFOS, pharmaceuticals); not a public certifier listing.
Price: $69-$79; cartridge ~150 gallons / ~3-4 months.
Reviews: ~3,500+ at 4.5 stars.
Watch for: the 'removes 200+ contaminants' headline runs wider than the data-sheet menu.

Epic Nano Pitcher

The microbiological pitcher for emergency, off-grid, and well-water use — same housing as Pure, different cartridge.

Tested: to the NSF P231 purifier protocol for bacteria (E. coli, Salmonella), viruses (Rotavirus, Hepatitis A), and protozoa (Cryptosporidium, Giardia).
Price: $89-$99; cartridge ~150 gallons / ~3-4 months.
Reviews: ~600-800 at 4.5 stars.
Watch for: Nano does not remove chemical contaminants (lead, PFAS, pharmaceuticals) — that's the Pure cartridge's job. The cartridges are interchangeable in the same pitcher.

Epic Smart Shield Undersink

The undersink filter — Pure's broad chemical scope, moved to a dedicated cold-water faucet line.

Removes: lead, mercury, PFAS, pharmaceuticals, VOCs, and microplastics, per the brand data sheet.
Price: $169-$229; cartridge ~650 gallons / ~12 months (much longer than the 150-gallon pitcher cartridges).
Reviews: ~400-600 at 4.5 stars.
vs RO: no certifier listing is tied to it by name, unlike AquaTru Under Sink, which holds IAPMO R&T listings across five NSF/ANSI standards including 58 (RO).

Epic Outdoor Bottle

The portable filter bottle for travel, outdoor, and emergency use — 30-oz BPA-free Tritan with an integrated cartridge.

Removes: chemical contaminants plus microbiological — broader than LifeStraw Go (microbiological only) or Brita Filtered (chlorine/taste).
Price: $59-$69.
Reviews: ~1,800-2,200 on Amazon at 4.6 stars — the brand's most-reviewed SKU.

Epic Urban Pitcher (mid-tier pitcher variant)

A lower-priced alternative to the Pure pitcher.

Note: documented less than Pure/Nano/Smart Shield; its tested scope may be narrower than Pure's NSF/ANSI 42, 53, and 401 — check the brand's Testing & Certifications page for the per-SKU data sheet.

Designed in Boulder, Colorado; pitchers tested by an outside lab, one under-sink model listed by IAPMO R&T. Epic Water Filters, Inc. does its design and engineering at the Boulder HQ; manufacturing runs through unnamed partner facilities, and component country-of-origin isn't disclosed.

Cartridge testing is run by Hydreon Corp, a Roseville-MN ISO 17025 lab, against NSF/ANSI methodology — real third-party testing, published on the brand's Testing & Certifications page (epicwaterfilters.com/pages/testing-certification).

The gap vs brands with direct NSF, IAPMO R&T, or WQA listings: those are indexed in a public certifier directory (info.nsf.org / pld.iapmo.org / find.wqa.org), so buyers can verify them independently. For the Pure and Nano pitchers, Epic's proof lives only in its own data sheets; NSF lists the successor PureXP and NanoXP cartridges (plus EveryTap and Everywhere) under NSF/ANSI 42 and 372 for material safety only, and IAPMO R&T's three Epic files cover a single under-sink model, EWFESS4-DC.

Which Epic Water Filters Filter Is Right for You?

We mapped each Epic Water Filters SKU’s NSF-listed certifications against the 10 contaminants people search for most. Where Epic Water Filters doesn’t have a certified SKU, we say so.

Lead

Not the right choice if Lead is your priority — no certified Epic Water Filters SKU for Lead. Consider an NSF/ANSI 53-listed filter.

PFAS

Not the right choice if PFAS is your priority — no certified Epic Water Filters SKU for PFAS. Consider an NSF/ANSI 53-listed filter.

Fluoride

Not the right choice if Fluoride is your priority — no certified Epic Water Filters SKU for Fluoride. Consider an NSF/ANSI 53-listed filter.

Arsenic

Not the right choice if Arsenic is your priority — no certified Epic Water Filters SKU for Arsenic. Consider an NSF/ANSI 53-listed filter.

Nitrate

Not the right choice if Nitrate is your priority — no certified Epic Water Filters SKU for Nitrate. Consider an NSF/ANSI 53-listed filter.

Chromium-6

Not the right choice if Chromium-6 is your priority — no certified Epic Water Filters SKU for Chromium-6. Consider an NSF/ANSI 53-listed filter.

Mercury

Not the right choice if Mercury is your priority — no certified Epic Water Filters SKU for Mercury. Consider an NSF/ANSI 53-listed filter.

Atrazine

Not the right choice if Atrazine is your priority — no certified Epic Water Filters SKU for Atrazine. Consider an NSF/ANSI 53-listed filter.

Chloroform

Not the right choice if Chloroform is your priority — no certified Epic Water Filters SKU for Chloroform. Consider an NSF/ANSI 53-listed filter.

Cysts

Not the right choice if Cysts is your priority — no certified Epic Water Filters SKU for Cysts. Consider an NSF/ANSI 53-listed filter.

How Epic Water Filters Compares

Epic Pure Pitcher ($69-$79, 36oz BPA-free Tritan pitcher with a cartridge lab-tested, not certified, to NSF/ANSI 42 + 53 + 401 per the brand's datasheet) vs Clearly Filtered Filtered Water Pitcher ($90-$110, 10-cup BPA-free pitcher with NSF/ANSI 42 + 372-listed cartridge under NSF International directly)

Feature	Epic Pure Pitcher ($69-$79, 36oz BPA-free Tritan pitcher with a cartridge lab-tested, not certified, to NSF/ANSI 42 + 53 + 401 per the brand's datasheet)	Clearly Filtered Filtered Water Pitcher ($90-$110, 10-cup BPA-free pitcher with NSF/ANSI 42 + 372-listed cartridge under NSF International directly)
Format	Pitcher, 36-oz BPA-free Tritan plastic housing with a replaceable cartridge lab-tested to NSF/ANSI 42 + 53 + 401	Pitcher, 10-cup BPA-free housing with replaceable cartridge using brand-proprietary Affinity Filtration media stack
Contaminant scope and its evidence	NSF/ANSI 42 (chlorine taste-and-odor) + NSF/ANSI 53 (lead, mercury, asbestos, VOCs, cysts Health Effects) + PFOA / PFOS reduction + NSF/ANSI 401 (pharmaceuticals Emerging Compounds) — a broader tested scope than mass-market pitcher competitors, from Hydreon Corp lab testing rather than a certifier listing	NSF/ANSI 42 (chlorine taste-and-odor) + NSF/ANSI/CAN 372 (lead-free plumbing material) ONLY in NSF's certification database under 'Clearly Filtered, Inc.' — a single certified claim, 'Chlorine Reduction / Taste and Odor Reduction.' The broader '365+ contaminants / 99.9% removal' claim rests on IAPMO New Jersey (formerly QFT) ISO 17025 lab testing rather than the NSF certification
Certification indexed in a public database	NO for this pitcher — no certifier lists the Pure (non-XP) filter. NSF lists the successor PureXP cartridge under NSF/ANSI 42 and 372 for material safety only; the Pure's tested scope lives in the brand's own datasheets via Hydreon Corp ISO 17025 lab testing	YES — Clearly Filtered, Inc. is in NSF's certification database under 'Clearly Filtered' (1 matching product, NSF/ANSI 42 + 372 scope). Its broader 365+ contaminant claim rests on IAPMO NJ ISO 17025 lab testing rather than NSF certification
PFAS reduction evidence	PFOA / PFOS are specifically on the Pure pitcher datasheet via Hydreon Corp ISO 17025 lab testing — meaningful tested PFAS evidence in a pitcher	PFOA / PFOS reduction is brand-claimed via IAPMO New Jersey ISO 17025 lab data; no Clearly Filtered listing names PFOA or PFOS. The broader 365+ contaminants claim goes beyond the certified NSF/ANSI 42 + 372 scope
Service life and replacement cost	150-gallon / ~3-4 month service life per cartridge; replacement cartridge ~$45 retail (~$135-$180 annual filter cost depending on usage)	100-gallon / ~4 month service life per cartridge; replacement cartridge ~$60-$70 retail (~$180-$210 annual filter cost depending on usage)
Retail price (typical)	$69-$79 on epicwaterfilters.com and Amazon	$90-$110 on clearlyfiltered.com and Amazon
B Corp / sustainability posture	B Corp certified since the 2014 founding per the brand's About page — third-party social-impact + environmental performance designation covering corporate governance, employee impact, community impact, and environmental impact	No B Corp certification disclosed publicly on the brand's About page; brand operates as Clearly Filtered, Inc. (privately held, founded 2011) without a specific B Corp posture
Brand tenure in US consumer-filter market	~11 years (founded 2014 in Boulder Colorado by Larkin Brown + Tyler Anderson)	~14 years (founded 2011 with HQ at Rancho Santa Margarita CA, facility in Sturgis MI)

Format

Epic Pure Pitcher ($69-$79, 36oz BPA-free Tritan pitcher with a cartridge lab-tested, not certified, to NSF/ANSI 42 + 53 + 401 per the brand's datasheet)

Pitcher, 36-oz BPA-free Tritan plastic housing with a replaceable cartridge lab-tested to NSF/ANSI 42 + 53 + 401

Clearly Filtered Filtered Water Pitcher ($90-$110, 10-cup BPA-free pitcher with NSF/ANSI 42 + 372-listed cartridge under NSF International directly)

Pitcher, 10-cup BPA-free housing with replaceable cartridge using brand-proprietary Affinity Filtration media stack

Contaminant scope and its evidence

Epic Pure Pitcher ($69-$79, 36oz BPA-free Tritan pitcher with a cartridge lab-tested, not certified, to NSF/ANSI 42 + 53 + 401 per the brand's datasheet)

NSF/ANSI 42 (chlorine taste-and-odor) + NSF/ANSI 53 (lead, mercury, asbestos, VOCs, cysts Health Effects) + PFOA / PFOS reduction + NSF/ANSI 401 (pharmaceuticals Emerging Compounds) — a broader tested scope than mass-market pitcher competitors, from Hydreon Corp lab testing rather than a certifier listing

Clearly Filtered Filtered Water Pitcher ($90-$110, 10-cup BPA-free pitcher with NSF/ANSI 42 + 372-listed cartridge under NSF International directly)

NSF/ANSI 42 (chlorine taste-and-odor) + NSF/ANSI/CAN 372 (lead-free plumbing material) ONLY in NSF's certification database under 'Clearly Filtered, Inc.' — a single certified claim, 'Chlorine Reduction / Taste and Odor Reduction.' The broader '365+ contaminants / 99.9% removal' claim rests on IAPMO New Jersey (formerly QFT) ISO 17025 lab testing rather than the NSF certification

Certification indexed in a public database

Epic Pure Pitcher ($69-$79, 36oz BPA-free Tritan pitcher with a cartridge lab-tested, not certified, to NSF/ANSI 42 + 53 + 401 per the brand's datasheet)

NO for this pitcher — no certifier lists the Pure (non-XP) filter. NSF lists the successor PureXP cartridge under NSF/ANSI 42 and 372 for material safety only; the Pure's tested scope lives in the brand's own datasheets via Hydreon Corp ISO 17025 lab testing

Clearly Filtered Filtered Water Pitcher ($90-$110, 10-cup BPA-free pitcher with NSF/ANSI 42 + 372-listed cartridge under NSF International directly)

YES — Clearly Filtered, Inc. is in NSF's certification database under 'Clearly Filtered' (1 matching product, NSF/ANSI 42 + 372 scope). Its broader 365+ contaminant claim rests on IAPMO NJ ISO 17025 lab testing rather than NSF certification

PFAS reduction evidence

Epic Pure Pitcher ($69-$79, 36oz BPA-free Tritan pitcher with a cartridge lab-tested, not certified, to NSF/ANSI 42 + 53 + 401 per the brand's datasheet)

PFOA / PFOS are specifically on the Pure pitcher datasheet via Hydreon Corp ISO 17025 lab testing — meaningful tested PFAS evidence in a pitcher

Clearly Filtered Filtered Water Pitcher ($90-$110, 10-cup BPA-free pitcher with NSF/ANSI 42 + 372-listed cartridge under NSF International directly)

PFOA / PFOS reduction is brand-claimed via IAPMO New Jersey ISO 17025 lab data; no Clearly Filtered listing names PFOA or PFOS. The broader 365+ contaminants claim goes beyond the certified NSF/ANSI 42 + 372 scope

Service life and replacement cost

Epic Pure Pitcher ($69-$79, 36oz BPA-free Tritan pitcher with a cartridge lab-tested, not certified, to NSF/ANSI 42 + 53 + 401 per the brand's datasheet)

150-gallon / ~3-4 month service life per cartridge; replacement cartridge ~$45 retail (~$135-$180 annual filter cost depending on usage)

Clearly Filtered Filtered Water Pitcher ($90-$110, 10-cup BPA-free pitcher with NSF/ANSI 42 + 372-listed cartridge under NSF International directly)

100-gallon / ~4 month service life per cartridge; replacement cartridge ~$60-$70 retail (~$180-$210 annual filter cost depending on usage)

Retail price (typical)

Epic Pure Pitcher ($69-$79, 36oz BPA-free Tritan pitcher with a cartridge lab-tested, not certified, to NSF/ANSI 42 + 53 + 401 per the brand's datasheet)

$69-$79 on epicwaterfilters.com and Amazon

Clearly Filtered Filtered Water Pitcher ($90-$110, 10-cup BPA-free pitcher with NSF/ANSI 42 + 372-listed cartridge under NSF International directly)

$90-$110 on clearlyfiltered.com and Amazon

B Corp / sustainability posture

Epic Pure Pitcher ($69-$79, 36oz BPA-free Tritan pitcher with a cartridge lab-tested, not certified, to NSF/ANSI 42 + 53 + 401 per the brand's datasheet)

B Corp certified since the 2014 founding per the brand's About page — third-party social-impact + environmental performance designation covering corporate governance, employee impact, community impact, and environmental impact

Clearly Filtered Filtered Water Pitcher ($90-$110, 10-cup BPA-free pitcher with NSF/ANSI 42 + 372-listed cartridge under NSF International directly)

No B Corp certification disclosed publicly on the brand's About page; brand operates as Clearly Filtered, Inc. (privately held, founded 2011) without a specific B Corp posture

Brand tenure in US consumer-filter market

Epic Pure Pitcher ($69-$79, 36oz BPA-free Tritan pitcher with a cartridge lab-tested, not certified, to NSF/ANSI 42 + 53 + 401 per the brand's datasheet)

~11 years (founded 2014 in Boulder Colorado by Larkin Brown + Tyler Anderson)

Clearly Filtered Filtered Water Pitcher ($90-$110, 10-cup BPA-free pitcher with NSF/ANSI 42 + 372-listed cartridge under NSF International directly)

~14 years (founded 2011 with HQ at Rancho Santa Margarita CA, facility in Sturgis MI)

Bottom line: both are premium pitchers; the difference is what kind of proof you trust.

Pick Epic Pure if you want the broader tested scope — NSF/ANSI 42, 53, and 401 (including PFAS and pharmaceuticals) on Hydreon Corp data sheets — plus a B Corp brand, a lower $69-$79 entry price, and slightly longer cartridge life.
Pick Clearly Filtered if a certifier listing matters most: it's listed for NSF/ANSI 42 + 372 (chlorine and lead-free material), where no certifier lists the Epic Pure filter.

Neither brand's full marketing scope is directory-listed — Clearly Filtered's '365+ contaminants' rides on IAPMO NJ lab data, Epic's '200+' on Hydreon data sheets.

Sources for facts in this comparison

[1]
Brand officialaccessed: 2026-05-23
https://www.epicwaterfilters.com/pages/testing-certification
- Epic Pure Pitcher's published lab-test datasheet documents the NSF/ANSI 42 + 53 + 401 contaminant scope via Hydreon Corp ISO 17025 lab testing
[2]
NSF listingaccessed: 2026-05-23
https://info.nsf.org/Certified/DWTU/Listings.asp?CompanyName=Clearly+Filtered
- NSF's certification database search for 'Clearly Filtered' returns 1 matching manufacturer / 1 matching product (Filtered Water Pitcher + Replacement Pitcher Filter under NSF/ANSI 42 + 372 certification) — the NSF International comparison source
[3]
NSF listingaccessed: 2026-09-12
https://info.nsf.org/Certified/dwtu/listings.asp?CompanyName=Epic+Water&submit1=Search+by+Manufacturer&Program=DWTU
- NSF's manufacturer search for Epic Water Filters lists four products, EveryTap, Everywhere, NanoXP Pitcher Filter and PureXP, under NSF/ANSI 42 and NSF/ANSI/CAN 372 as filter-cartridge components certified for material safety requirements only, with no contaminant-reduction claim; it lists neither the original Pure filter nor the original Nano filter (as read 2026-09-12, data/products/records/epic-pure-pitcher.json and epic-nano-pitcher.json)

Epic Pure Pitcher ($69-$79, lab-tested to NSF/ANSI 42 + 53 + 401 per the brand's datasheet, not certified) vs Brita Elite Pitcher with OB06 Longlast+ cartridge ($25-$45, listed by NSF and WQA under NSF/ANSI 53 for lead, by WQA under 42 and 401, and by IAPMO R&T under 53 for PFOA/PFOS)

Feature	Epic Pure Pitcher ($69-$79, lab-tested to NSF/ANSI 42 + 53 + 401 per the brand's datasheet, not certified)	Brita Elite Pitcher with OB06 Longlast+ cartridge ($25-$45, listed by NSF and WQA under NSF/ANSI 53 for lead, by WQA under 42 and 401, and by IAPMO R&T under 53 for PFOA/PFOS)
Format	Pitcher, 36-oz BPA-free Tritan plastic housing	Pitcher (multiple Brita pitcher housings — Standard, Stream, Pacifica, Tidal — compatible with OB06 cartridge across product line), 6-10 cup capacity depending on housing
Contaminant scope and its evidence	NSF/ANSI 42 (chlorine) + 53 (lead, mercury, asbestos, VOCs, cysts) + PFOA / PFOS + 401 (pharmaceuticals) per Hydreon Corp ISO 17025 lab testing in the brand's published lab-test datasheet	NSF/ANSI 42 (chlorine) and 401 (emerging compounds) listed by WQA; NSF/ANSI 53 lead listed by NSF and WQA; NSF/ANSI 53 PFOA/PFOS listed by IAPMO R&T (data/products/records/brita-elite.json, read 2026-08-30)
Certification indexed in a public database	NO for this pitcher — no certifier lists the Pure (non-XP) filter. NSF lists the successor PureXP cartridge under NSF/ANSI 42 and 372 for material safety only; the Pure's tested scope lives in the brand's own datasheets via Hydreon Corp ISO 17025 lab testing	YES — NSF lists the OB06 Longlast+ cartridge under NSF/ANSI 53 for lead; WQA lists it under 42, 53 and 401; IAPMO R&T lists it under 53 for PFOA/PFOS (as read 2026-08-30)
PFAS reduction evidence	PFOA / PFOS are specifically on the Pure pitcher datasheet per Hydreon Corp ISO 17025 lab testing	IAPMO R&T lists the OB06 cartridge under NSF/ANSI 53 for PFOA/PFOS (as read 2026-08-30) — a certified PFAS claim, which the Epic Pure's datasheet testing is not
Cartridge price and service life	Replacement cartridge ~$45 retail / 150 gallons / ~3-4 month service life	Brita Longlast+ OB06 cartridge ~$15-$20 retail / 120 gallons / ~6 month service life. Materially lower per-cartridge cost than Epic Pure cartridge
System cost (initial pitcher + 1 year filters)	~$110-$135 (pitcher + 3-4 OB06 replacement cartridges at $45 each)	~$45-$70 (pitcher + 2 OB06 cartridges at $15-$20 each over 12 months). Materially lower total cost of ownership than Epic Pure at the entry pitcher tier
Brand corporate context	Epic Water Filters, Inc. (privately held, Boulder Colorado, founded 2014 by Larkin Brown + Tyler Anderson, B Corp certified)	The Brita Products Company (US arm of Brita brand, owned by The Clorox Company in North America since 2000 $200M acquisition; German parent BRITA SE retains the rest of world)
Brand tenure in US consumer pitcher market	~11 years (founded 2014 in Boulder Colorado)	~50+ years (Brita pitcher line introduced in West Germany in 1966, US market entry by Clorox 1988)

Format

Epic Pure Pitcher ($69-$79, lab-tested to NSF/ANSI 42 + 53 + 401 per the brand's datasheet, not certified)

Pitcher, 36-oz BPA-free Tritan plastic housing