Solving the Water Quality and Filter Selection Crisis
Access to clean drinking water shouldn't require a PhD in chemistry. We aggregate comprehensive water quality data and match you to certified filters that actually work—no guesswork, just science.
The Problem We're Solving
Government Data Is Nearly Impossible to Navigate
The EPA requires water utilities to publish annual Consumer Confidence Reports with data on 90+ contaminants. But these reports are notoriously difficult to read, with "confusing tables" and "advanced readability" that prevent informed decisions.
Data is scattered across fragmented federal, state, and local databases. Consumers who simply want to know "What's in my water and how do I fix it?" face an impossible maze of technical jargon and bureaucratic complexity.
The Filter Market Is Overwhelmingly Confusing
The $16B water filter market offers thousands of products with conflicting claims. Consumers face an impossible choice between activated carbon, reverse osmosis, UV purification, and countless other technologies they don't understand.
- →Too Many Choices: Technical jargon and marketing promises leave consumers paralyzed by options
- →No Personalization: One-size-fits-all solutions don't address local water quality issues
- →Certification Confusion: 92% want certified filters but can't verify claims or understand NSF/WQA standards
EWG Creates Unnecessary Fear Without Solutions
The Environmental Working Group's water quality database "may leave consumers needlessly worried" by presenting data in alarmist ways. Water quality experts have repeatedly criticized their approach:
- ×Cherry-picking benchmarks from California's strictest goals instead of established EPA safety standards
- ×Creating panic by treating all exceedances as equally dangerous regardless of actual risk
- ×Using outdated data from 2019 that's no longer relevant for current decisions
- ×Fear without solutions that identify concerns but provide no actionable guidance
"Like crying wolf" — this approach may cause consumers to stop caring about real water quality issues.
Our Solution: Personalized, Science-Based Water Treatment
Comprehensive Data Aggregation
We aggregate water quality data from multiple authoritative sources to give you the complete picture.
- EPA's SDWIS (150,000+ water systems)
- State databases (California, Texas, etc.)
- Annual Consumer Confidence Reports
Verified Filter Certification
We connect water quality issues directly to certified solutions using independent testing data.
- NSF International (42, 53, 401 standards)
- WQA Gold Seal certification
- Real performance data, not marketing claims
Personalized Recommendations
No one-size-fits-all solutions. We analyze your specific water quality and recommend targeted filters for your exact needs.
High chlorine gets different recommendations than lead contamination or hard water. We respect both your budget and your health, avoiding hidden costs that can reach $215+ annually.
Built on Science, Not Fear
Unlike platforms that profit from anxiety, we base recommendations on established EPA safety standards, peer-reviewed research, and independently verified filter performance data.
When your water meets safety standards, we tell you so. When there are genuine concerns, we provide clear, actionable solutions backed by certified performance data.
Your water quality story deserves better than fear-mongering or guesswork. It deserves science, clarity, and solutions that actually work.
Check Your Water Quality
See what's in your tap water and get personalized filter recommendations
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