Privacy Policy

Your privacy matters to us. This policy explains how we collect, use, and protect your information.

Effective Date: August 5, 2026

Introduction

TapWaterData ("we," "us," or "our") operates the website tapwaterdata.com. This Privacy Policy describes how we collect, use, and share information when you use our website and services. By using TapWaterData, you agree to the collection and use of information in accordance with this policy.

Information We Collect

Information You Provide

•Newsletter Signup: Email address and optionally your ZIP code when you subscribe to our newsletter
•Contact Information: Any information you provide when contacting us

Information Collected Automatically

•Usage Data: Pages visited, time spent on pages, and general browsing patterns
•Device Information: Browser type, operating system, and device type
•IP Address: Your IP address may be collected for analytics and security purposes

How We Use Your Information

We use the information we collect to:

✓Provide and improve our water quality information services
✓Send newsletters and water quality alerts (if you've subscribed)
✓Analyze site usage to improve user experience
✓Display relevant advertisements
✓Respond to your inquiries and support requests

Third-Party Services

We use the following third-party services that may collect information:

Advertising

We use Mediavine to display advertisements on our site. Mediavine and its advertising partners may use cookies and similar technologies to collect information about your browsing activities to provide personalized ads. The full disclosure, including the data collected and how to opt out, is in the Mediavine Programmatic Advertising section below.

For more information about Mediavine's privacy practices, please visit Mediavine's privacy policy.

Analytics

Google Analytics: We use Google Analytics to understand how visitors interact with our site. Google Analytics uses cookies to collect anonymous usage data.
Umami: We also use Umami, a privacy-focused analytics platform that does not use cookies and does not collect personal data.

Affiliate Programs

We participate in the Amazon Services LLC Associates Program. When you click affiliate links and make purchases, Amazon may collect information according to their privacy policy. See our Affiliate Disclosure for more details.

Mediavine Programmatic Advertising (Ver 1.1)

The Website works with Mediavine to manage third-party interest-based advertising appearing on the Website. Mediavine serves content and advertisements when you visit the Website, which may use first and third-party cookies. A cookie is a small text file which is sent to your computer or mobile device (referred to in this policy as a “device”) by the web server so that a website can remember some information about your browsing activity on the Website.

First party cookies are created by the website that you are visiting. A third-party cookie is frequently used in behavioral advertising and analytics and is created by a domain other than the website you are visiting. Third-party cookies, tags, pixels, beacons and other similar technologies (collectively, “Tags”) may be placed on the Website to monitor interaction with advertising content and to target and optimize advertising. Each internet browser has functionality so that you can block both first and third-party cookies and clear your browser's cache. The "help" feature of the menu bar on most browsers will tell you how to stop accepting new cookies, how to receive notification of new cookies, how to disable existing cookies and how to clear your browser's cache. For more information about cookies and how to disable them, you can consult the information at All About Cookies.

Without cookies you may not be able to take full advantage of the Website content and features. Please note that rejecting cookies does not mean that you will no longer see ads when you visit our Site. In the event you opt-out, you will still see non-personalized advertisements on the Website.

The Website collects the following data using a cookie when serving personalized ads:

IP Address
Operating System type
Operating System version
Device Type
Language of the website
Web browser type
Email (in hashed form)

Mediavine Partners (companies listed below with whom Mediavine shares data) may also use this data to link to other end user information the partner has independently collected to deliver targeted advertisements. Mediavine Partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and link that data to data collected from Mediavine publishers in order to provide interest-based advertising across your online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and advertisements and websites, geolocation data, traffic data, and information about a visitor's referral source to a particular website. Mediavine Partners may also create unique IDs to create audience segments, which are used to provide targeted advertising.

If you would like more information about this practice and to know your choices to opt-in or opt-out of this data collection, please visit National Advertising Initiative opt out page. You may also visit Digital Advertising Alliance website and Network Advertising Initiative website to learn more information about interest-based advertising. You may download the AppChoices app at Digital Advertising Alliance's AppChoices app to opt out in connection with mobile apps, or use the platform controls on your mobile device to opt out.

For specific information about Mediavine Partners, the data each collects and their data collection and privacy policies, please visit Mediavine Partners.

Waterd iOS App

Waterd is the iOS hydration tracking app published by TapWaterData LLC, available on the Apple App Store. The privacy practices for the app differ materially from the website's and are described below.

On-Device Storage, No Accounts

Waterd does not require you to create an account, sign in, or provide an email address. Your hydration logs, goals, vessel preferences, and personal context (height, weight, activity level if entered during onboarding) are stored only on your device in the app's local sandbox. We do not operate a cloud backend that receives or stores your hydration data.

If you delete the app, the data is deleted with it.

Apple HealthKit

With your explicit permission, Waterd writes hydration entries to Apple Health (HealthKit) and reads weight/activity data from HealthKit to inform daily hydration goal calculations. HealthKit data flows directly between Waterd and the Apple Health app on your device — TapWaterData LLC does not receive, store, or transmit any HealthKit data.

You can revoke HealthKit permissions at any time in iOS Settings → Privacy & Security → Health → Waterd.

Apple WeatherKit

Waterd uses Apple WeatherKit to retrieve local temperature and humidity for adjusting daily hydration targets in hot weather. WeatherKit calls are made from your device to Apple's servers; we do not see your location or weather queries.

In-App Purchases (Waterd Premium)

Waterd offers an optional Premium tier with monthly, yearly, and lifetime purchase options. Subscription and purchase processing is handled by Apple via the App Store; we use RevenueCat to validate receipts and manage entitlement state. Apple shares anonymized purchase events with us (purchase, renewal, cancellation) but does not share your Apple ID, email, or payment information with TapWaterData LLC.

For RevenueCat's data handling, see RevenueCat's privacy policy.

Anonymous App Analytics

Waterd uses TelemetryDeck, a privacy-respecting analytics service, to collect anonymous, aggregated usage metrics (e.g., feature engagement, crash counts). TelemetryDeck does not receive or store user identifiers, IP addresses, or device fingerprints sufficient to identify individual users. Apple App Store Connect provides additional aggregated download and crash analytics that we cannot tie back to individuals.

No Advertising in the App

Waterd does not display advertisements and does not share any data with advertising networks. The Mediavine/advertising disclosures elsewhere in this policy apply to the website only.

Universal Links

When you tap a tapwaterdata.com/waterd link on an iPhone with Waterd installed, iOS may open the link in the app instead of Safari. This handoff is handled entirely by iOS using the apple-app-site-association file we publish; no personal data is transmitted as part of the handoff.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies to:

•Essential Cookies: Enable core website functionality
•Analytics Cookies: Help us understand how visitors use our site
•Advertising Cookies: Enable personalized advertisements

You can control cookies through your browser settings. Note that disabling certain cookies may affect site functionality.

Your Privacy Rights

For European Union Residents (GDPR)

If you are in the EU, you have the right to:

• Access your personal data
• Correct inaccurate data
• Request deletion of your data
• Object to or restrict processing
• Data portability
• Withdraw consent at any time

For California Residents (CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what personal information is collected
• Know whether your personal information is sold or disclosed and to whom
• Opt out of the sale or sharing of your personal information
• Request deletion of your personal information
• Non-discrimination for exercising your rights

Do Not Sell or Share My Personal Information

Under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA), California residents have the right to opt out of the "sale" or "sharing" of their personal information for targeted advertising purposes.

To opt out of personalized advertising, you can:

• Use the privacy controls provided by our advertising partners
• Enable Global Privacy Control (GPC) in your browser
• Contact us directly at the email below

Children's Privacy

TapWaterData is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have inadvertently collected such information, please contact us immediately so we can delete it.

Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the Internet is 100% secure.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page and updating the "Effective Date" at the top. We encourage you to review this Privacy Policy periodically.

Contact Us

If you have any questions about this Privacy Policy or wish to exercise your privacy rights, please contact us:

Email: privacy@tapwaterdata.com

Last updated: August 5, 2026