Reach households while they're making decisions about their water.

Newsletter audience

Read directly from our email platform on the date shown. We publish a figure only when we can say where it came from and when.

Subscribers

4,727

as of Sep 19, 2026

Average delivered per issue

4,188

as of Sep 19, 2026

Average open rate

36.9%

as of Sep 19, 2026

Average click rate

2.75%

as of Sep 19, 2026

The publication

One commercial partner per issue. There is a single paid position in each send and it is never shared, so the calendar fills in order.

Issues published

43

as of Sep 19, 2026

Publishing since

Oct 30, 2025

as of Aug 19, 2026

Cadence

weekly

as of Aug 19, 2026

The platform behind the newsletter

Subscribers arrive through the data, not through a lead magnet. These figures are read from the live site every time this document is built.

• ·18,737 cities with a published water-quality report
• ·21,000+ public water systems
• ·609 contaminants with a dedicated reference page

Why this audience is different

Nobody subscribes to a drinking-water newsletter casually. People arrive with a question about their own tap and stay because the next one is already forming. These are the decisions they are in the middle of — stated as topics, not as shares, because we do not collect the subscriber data that would make a percentage true.

• ·Water-quality research
• ·Water testing
• ·PFAS, lead and specific contaminants
• ·Private well water
• ·Hard water
• ·Filtration
• ·Whole-house treatment
• ·Leaks and monitoring
• ·Home water decisions

Upcoming editorial inventory

TapWaterData sets every topic and conclusion independently. Partners may reserve the paid position beside a relevant, preplanned issue.

• Oct 8, 2026— Water leaks: the signals that deserve action
• Oct 15, 2026— Buying a home: the water questions inspections miss
• Oct 22, 2026— Filter certification: reading the listing behind the claim

Read the reporting behind a recent Water Brief

What the placement is

One block in the body of the issue, labelled in words rather than by styling: SUPPORTED BY [BRAND] · PAID PARTNERSHIP.

• ·60–90 words written by TapWaterData from sponsor-approved facts
• ·Optional logo
• ·1 call to action
• ·Dub-tracked branded link to your own domain
• ·Post-send report

Pricing

• Single-Issue Pilot — $300

  1 issue

  One weekly issue, sole partner position, tracked link and a post-send report.

• Founding Partner — $900

  4 consecutive weekly issues — $225 per issue

  Four consecutive weekly issues, sole partner position in each, tracked link and a campaign report.

Launch pricing is limited to the first five Founding Partners. After those campaigns, rates will be reviewed against verified delivery, click quality and renewals.

What sponsorship does not buy

Commercial independence

Sponsorship does not influence water-quality data, analysis, filter rankings, testing recommendations, certification findings, or any editorial conclusion.

Competitive coverage continues

A sponsor cannot prevent us from covering, testing, or recommending a competitor while their campaign is running.

Exclusivity is only the paid position

Commercial exclusivity applies only to the paid sponsor position in an issue: it never extends to editorial coverage, rankings, testing results or recommendations, and it can never be used to keep a competitor out of anything we publish.

Subscriber privacy

Sponsors never receive email lists, subscriber identities, addresses, or behavioural profiles. Reporting is aggregate campaign performance only.

The full sponsorship integrity policy is the version that governs every campaign: www.tapwaterdata.com/partners/editorial-policy.

Talk to us

Tell us who you want to reach and when, and we will come back with available issue dates and a proposal.

Request partnership information — www.tapwaterdata.com/partners