TapWaterData — newsletter media kit
Reach households while they're making decisions about their water.
TapWaterData turns fragmented government, utility and certification data into clear information about drinking-water quality, testing and treatment — and a weekly newsletter that lands while people are deciding whether to test, filter or treat. Commercial partners can support that work; they never influence it.
The publication
One commercial partner per issue. There is a single paid position in each send and it is never shared, so the calendar fills in order.
- Issues published
- 40
- as of Aug 19, 2026
- Publishing since
- Oct 30, 2025
- as of Aug 19, 2026
- Cadence
- weekly
- as of Aug 19, 2026
The platform behind the newsletter
Subscribers arrive through the data, not through a lead magnet. These figures are read from the live site every time this document is built.
- 18,737 cities with a published water-quality report
- 21,000+ public water systems
- 609 contaminants with a dedicated reference page
Why this audience is different
Nobody subscribes to a drinking-water newsletter casually. People arrive with a question about their own tap and stay because the next one is already forming. These are the decisions they are in the middle of — stated as topics, not as shares, because we do not collect the subscriber data that would make a percentage true.
- Water-quality research
- Water testing
- PFAS, lead and specific contaminants
- Private well water
- Hard water
- Filtration
- Whole-house treatment
- Leaks and monitoring
- Home water decisions
What the placement is
One block in the body of the issue, labelled in words rather than by styling: SUPPORTED BY [BRAND] · PAID PARTNERSHIP.
- 60–90 words of partner-supplied copy
- Optional logo
- 1 call to action
- Tracked link to your own domain
- Post-send report
Pricing
A limited Founding Partner program is open to the first inaugural sponsors of the newsletter — ask about it in your inquiry and we will send the terms.
What sponsorship does not buy
- Commercial independence
- Sponsorship does not influence water-quality data, analysis, filter rankings, testing recommendations, certification findings, or any editorial conclusion.
- Competitive coverage continues
- A sponsor cannot prevent us from covering, testing, or recommending a competitor while their campaign is running.
- Exclusivity is only the paid position
- Commercial exclusivity applies only to the paid sponsor position in an issue: it never extends to editorial coverage, rankings, testing results or recommendations, and it can never be used to keep a competitor out of anything we publish.
- Subscriber privacy
- Sponsors never receive email lists, subscriber identities, addresses, or behavioural profiles. Reporting is aggregate campaign performance only.
The full sponsorship integrity policy is the version that governs every campaign: tapwaterdata.com/partners/editorial-policy.
Talk to us
Tell us who you want to reach and when, and we will come back with available issue dates and a proposal.
Request partnership information — www.tapwaterdata.com/partners