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Is PUR NSF certified?
Cert-reality TL;DR for PUR
PUR is the mass-market consumer water-filter brand owned by Helen of Troy (NASDAQ: HELE) since 2018. Its headline edge is NSF/ANSI 53 lead certification on the PUR PLUS pitcher (CRF-950Z) — which Brita Standard lacks at the same price.
Standards held in our local corpus
Performance
Material & component safety
Certification Reality: What's Actually Tested
This table shows the NSF/IAPMO/WQA-listed certifications for each PUR SKU we tracked, alongside the contaminants the brand markets but which do not appear on the third-party listing. Green chips are third-party verified; amber chips are marketing claims without a corresponding listing. Every row links to the live certifier database so you can verify the listed claim set yourself.
| SKU / Model | Standards held | What’s certified | Brand claims but NOT certified | Listing |
|---|---|---|---|---|
CRF-950Z PUR PLUS Lead-Reducing Pitcher Filter (CRF-950Z) — the main certified-lead alternative to Brita Standard at the pitcher price | Performance NSF/ANSI 401 NSF/ANSI 42 NSF/ANSI 53 |
|
Why these aren’t certified ↓Hide details ↑
| View NSF listing |
CRF-9999 PUR MineralClear Pitcher Filter (CRF-9999) — full NSF/ANSI 42 + 53 + 401 certification with emerging-contaminants coverage | No active certifications | No third-party listing for this SKU in our certification data |
Why these aren’t certified ↓Hide details ↑
| View NSF listing |
PFM400H PUR PFM400H Stainless-Steel Faucet-Mount Filter — the brand's most heavily certified model, with broad NSF/ANSI 42 + 53 + 401 coverage | Performance NSF/ANSI 401 NSF/ANSI 42 NSF/ANSI 53 |
|
Why these aren’t certified ↓Hide details ↑
| View NSF listing |
PFM800V PUR PFM800V Premium Faucet-Mount Filter — NSF/ANSI 42 + 53 + 401 with premium housing materials | No active certifications | No third-party listing for this SKU in our certification data |
Why these aren’t certified ↓Hide details ↑
| View NSF listing |
RF-9999 PUR RF-9999 MineralClear Faucet-Mount Replacement Cartridge — companion refill to the PFM-series faucet housings | Performance NSF/ANSI 401 NSF/ANSI 42 NSF/ANSI 53 |
|
Why these aren’t certified ↓Hide details ↑
| View NSF listing |
PFM350V PUR PFM350V Chrome Faucet-Mount Filter — entry-level faucet-mount at NSF/ANSI 42 + 53 | Performance NSF/ANSI 401 NSF/ANSI 42 NSF/ANSI 53 |
|
Why these aren’t certified ↓Hide details ↑
| View NSF listing |
CRF-950Z
PUR PLUS Lead-Reducing Pitcher Filter (CRF-950Z) — the main certified-lead alternative to Brita Standard at the pitcher price
Standards held
Performance
What’s certified
- Chlorine
- Nominal Particulate Reduction, Class I
- Taste and Odor
- Zinc
- Benzene
- Cadmium
- Carbon Tetrachloride
- Copper
- Mercury
- Simazine
- Ethylbenzene
- Toluene
- Xylenes
- Methoxychlor
- Tetrachloroethylene
- Estrone
- Bisphenol A
- Nonylphenol
- Ibuprofen
- Phenytoin
- Naproxen
- Linuron
- Trimethoprim
- Microplastics
Brand claims but NOT certified
- PFOA / PFOS / total PFAS suite
- Fluoride
- Hexavalent Chromium / Chromium-VI
- Pharmaceuticals / emerging contaminants
- Microplastics
Why these aren’t certified ↓Hide details ↑
- PFOA / PFOS / total PFAS suite — no PUR model holds NSF/ANSI P473, and the CRF-950Z's NSF/ANSI 53 certification includes no specific PFOA/PFOS claim
- Fluoride — no PUR model carries a fluoride-reduction certification under any NSF/ANSI standard
- Hexavalent Chromium / Chromium-VI — not covered by the CRF-950Z's NSF/ANSI 53 certification
- Pharmaceuticals / emerging contaminants — covered by the MineralClear CRF-9999 under NSF/ANSI 401, but not by this CRF-950Z
- Microplastics — covered by the MineralClear CRF-9999 under NSF/ANSI 401, but not by this CRF-950Z
The CRF-950Z anchors the PUR-vs-Brita lead-certification comparison and is the main certified-lead pitcher alternative at the $25-$35 retail price. The honest framing: PUR PLUS (CRF-950Z) is NSF/ANSI 53 lead-certified at the same shelf position as Brita Standard (OB03), which carries NSF/ANSI 42 only and is not lead-certified. For buyers whose main concern is lead, PUR PLUS is the better-evidenced pitcher choice at this price.
The trade-off against Brita Elite/Longlast+ (the OB06 cartridge, which is NSF/ANSI 53 lead-certified) is filter life. PUR's CRF-950Z is rated for 40 gallons / about 2 months vs Brita Elite's 120 gallons / 6 months — a 3x longer service cycle. The annual filter cost for a family of 4 favors Brita Elite at ~$36-$48/year vs PUR PLUS at ~$72-$108/year. The CRF-950Z also lacks NSF/ANSI 401 emerging-contaminants certification — for the broader pharmaceutical / BPA / microplastics scope, the MineralClear CRF-9999 cartridge is the in-brand step-up.
Read more
Listing
View NSF listingCRF-9999
PUR MineralClear Pitcher Filter (CRF-9999) — full NSF/ANSI 42 + 53 + 401 certification with emerging-contaminants coverage
Standards held
No active certifications
What’s certified
No third-party listing for this SKU in our certification data
Brand claims but NOT certified
- PFOA / PFOS / total PFAS suite
- Fluoride
- Hexavalent Chromium / Chromium-VI
- Ibuprofen
Why these aren’t certified ↓Hide details ↑
- PFOA / PFOS / total PFAS suite — no PUR model holds NSF/ANSI P473, and the CRF-9999's NSF/ANSI 53 and 401 certifications include no specific PFOA/PFOS claim; PUR does not carry PFAS certification
- Fluoride — no PUR model carries a fluoride-reduction certification under any NSF/ANSI standard; carbon-based pitcher and faucet-mount filters do not meaningfully reduce fluoride
- Hexavalent Chromium / Chromium-VI — not separately covered by the CRF-9999's NSF/ANSI 53 certification
- Ibuprofen — covered by the PFM400H under NSF/ANSI 401 but not by the CRF-9999; if you specifically need ibuprofen reduction, the faucet-mount line is the in-brand alternative
The CRF-9999 MineralClear cartridge is the in-brand step-up from the PUR PLUS CRF-950Z lead-reducing cartridge — it adds NSF/ANSI 401 emerging-contaminants certification (15+ pharmaceuticals, BPA, microplastics) on top of the same NSF/ANSI 42 + 53 chlorine + lead + mercury + asbestos scope. The 'MineralClear' name refers to a small mineral-addition step in the cartridge media that adds back trace calcium / magnesium for taste — a light remineralization compared with the full alkaline-mineral stage on RO systems. That addition does not expand the certification; the added coverage comes from the NSF/ANSI 401 certification. PFAS, fluoride, and hexavalent chromium are not covered by this model.
Read more
Listing
View NSF listingPFM400H
PUR PFM400H Stainless-Steel Faucet-Mount Filter — the brand's most heavily certified model, with broad NSF/ANSI 42 + 53 + 401 coverage
Standards held
Performance
What’s certified
- Chlorine
- Nominal Particulate Reduction, Class I
- Taste and Odor
- Filter First
- Asbestos
- Chlordane
- Lead
- Toxaphene
- VOC
- Mercury Reduction
- Atenolol
- Bisphenol A
- Carbamazepine
- DEET
- Estrone
- Linuron
- Meprobamate
- Metolachlor
- Nonylphenol
- TCEP
- TCPP
- Trimethoprim
- Naproxen
- Phenytoin
- Microplastics
- Aesthetic Chlorine
- Nominal Particulate Class I
- 2,4,5-TP
- 2,4-D
- Atrazine
- Benzene
- Carbofuran
- Carbon Tetrachloride
- Chlorobenzene
- Endrin
- Ethylbenzene
- Heptachlor Epoxide
- Lindane
- Mercury
- Methoxychlor
- o-Dichlorobenzene
- Simazine
- Styrene
- Tetrachloroethylene
- Toluene
- Trichloroethylene
- TTHM (as chloroform)
- VOC (as chloroform)
- Nonyl Phenol
Brand claims but NOT certified
- PFOA / PFOS / total PFAS suite
- Fluoride
- Hexavalent Chromium / Chromium-VI
- Ibuprofen
Why these aren’t certified ↓Hide details ↑
- PFOA / PFOS / total PFAS suite — no PUR model holds NSF/ANSI P473, and the PFM400H's NSF/ANSI 53 and 401 certifications include no specific PFOA/PFOS claim; even the brand's most heavily certified model does not carry PFAS certification
- Fluoride — no PUR model carries a fluoride-reduction certification under any NSF/ANSI standard; carbon-based faucet-mount filters do not meaningfully reduce fluoride, so RO is the right format for certified fluoride reduction
- Hexavalent Chromium / Chromium-VI — not separately covered by the PFM400H's NSF/ANSI 53 certification
- Ibuprofen — the brand markets the PFM400H as broadly covering pharmaceuticals under NSF/ANSI 401, but ibuprofen specifically is not among its certified contaminants; buyers needing certified ibuprofen reduction should check the official certification datasheet
The PFM400H is the most heavily certified PUR model and one of the most heavily certified faucet-mount filters on the consumer market at this price. It carries NSF/ANSI 42 + 53 + 401 coverage spanning chlorine, taste-and-odor, nominal particulate Class I, asbestos, chlordane, lead, mercury, toxaphene, VOCs, and 15 NSF/ANSI 401 emerging contaminants.
The gap relative to the brand's broader '99% of contaminants' marketing is PFAS (PFOA/PFOS) and fluoride — even the most heavily certified PUR model does not carry NSF/ANSI P473 PFAS certification or any fluoride claim. For buyers whose main concern is PFAS or fluoride, the PUR lineup is not the right format; RO systems carry certified fluoride reduction, and select pitcher / countertop models from other brands carry PFAS certification.
Read more
Listing
View NSF listingPFM800V
PUR PFM800V Premium Faucet-Mount Filter — NSF/ANSI 42 + 53 + 401 with premium housing materials
Standards held
No active certifications
What’s certified
No third-party listing for this SKU in our certification data
Brand claims but NOT certified
- PFOA / PFOS / total PFAS suite
- Fluoride
- Hexavalent Chromium / Chromium-VI
Why these aren’t certified ↓Hide details ↑
- PFOA / PFOS / total PFAS suite — no PUR model holds NSF/ANSI P473
- Fluoride — no PUR model carries a fluoride-reduction certification under any NSF/ANSI standard
- Hexavalent Chromium / Chromium-VI — not separately covered
The PFM800V's certification matches the PFM400H — the same NSF/ANSI 42 + 53 + 401 coverage with the same PFAS and fluoride gap. The differences from the PFM400H are housing finish (premium stainless-steel vs the PFM400H's stainless-steel) and price ($80-$100 retail vs the PFM400H's $50-$70). The higher price reflects housing materials and looks, not any extra certification over the PFM400H.
Read more
Listing
View NSF listingRF-9999
PUR RF-9999 MineralClear Faucet-Mount Replacement Cartridge — companion refill to the PFM-series faucet housings
Standards held
Performance
What’s certified
- Chlorine
- Nominal Particulate Reduction, Class I
- Taste and Odor
- Filter First
- Asbestos
- Chlordane
- Lead
- Mercury
- VOC
- Atenolol
- Bisphenol A
- Carbamazepine
- DEET
- Estrone
- Linuron
- Meprobamate
- Metolachlor
- Microplastics
- Nonylphenol
- TCEP
- TCPP
- Trimethoprim
Brand claims but NOT certified
- PFOA / PFOS / total PFAS suite
- Fluoride
Why these aren’t certified ↓Hide details ↑
- PFOA / PFOS / total PFAS suite — no PUR cartridge holds NSF/ANSI P473
- Fluoride — no fluoride-reduction certification
Listing
View NSF listingPFM350V
PUR PFM350V Chrome Faucet-Mount Filter — entry-level faucet-mount at NSF/ANSI 42 + 53
Standards held
Performance
What’s certified
- Chlorine
- Nominal Particulate Reduction, Class I
- Taste and Odor
- Filter First
- Asbestos
- Chlordane
- Lead
- Mercury
- VOC
- Toxaphene
- Atenolol
- Bisphenol A
- Carbamazepine
- DEET
- Estrone
- Linuron
- Meprobamate
- Metolachlor
- Nonylphenol
- TCEP
- TCPP
- Trimethoprim
- Naproxen
- Phenytoin
- Microplastics
- Aesthetic Chlorine
- Nominal Particulate Class I
- 2,4,5-TP
- 2,4-D
- Atrazine
- Benzene
- Carbofuran
- Carbon Tetrachloride
- Chlorobenzene
- Endrin
- Ethylbenzene
- Heptachlor Epoxide
- Lindane
- Methoxychlor
- o-Dichlorobenzene
- Simazine
- Styrene
- Tetrachloroethylene
- Toluene
- Trichloroethylene
- TTHM (as chloroform)
- VOC (as chloroform)
- Nonyl Phenol
Brand claims but NOT certified
- PFOA / PFOS / total PFAS suite
- Fluoride
- Pharmaceuticals / BPA / microplastics /…
Why these aren’t certified ↓Hide details ↑
- PFOA / PFOS / total PFAS suite — no PUR model holds NSF/ANSI P473
- Fluoride — no fluoride-reduction certification
- Pharmaceuticals / BPA / microplastics / emerging contaminants — covered by the PFM400H / PFM800V / RF-9999 MineralClear line under NSF/ANSI 401, but not by this entry-level PFM350V cartridge
The PFM350V is the entry-level chrome faucet-mount in PUR's lineup, and a clear example of how sister models within the PUR faucet-mount line hold different certifications. The PFM350V is certified to NSF/ANSI 42 + 53 only — chlorine taste-and-odor plus lead and mercury reduction. The step-up PFM400H / PFM800V / RF-9999 MineralClear line adds NSF/ANSI 401 emerging-contaminants certification (15+ pharmaceuticals, BPA, microplastics) for a $15-$30 premium over the PFM350V. Buyers should match the certified scope to their priority: chlorine + lead at the PFM350V tier; chlorine + lead + emerging contaminants at the PFM400H tier and above.
Read more
Listing
View NSF listingSearch any PUR or sibling-brand SKU
Type a model number to see the third-party-listed certifications and the per-SKU contaminant menu. Cross-brand search is supported — try comparing PUR against another brand directly.
Decode the NSF/ANSI standards
Every PUR listing answers one or more of these NSF/ANSI standards. Each link jumps to the matching glossary section.
Frequently asked
Is PUR NSF certified?
PUR is the mass-market consumer water-filter brand owned by Helen of Troy (NASDAQ: HELE) since 2018. Its headline edge is NSF/ANSI 53 lead certification on the PUR PLUS pitcher (CRF-950Z) — which Brita Standard lacks at the same price.
Which NSF/ANSI standards does PUR hold?
PUR holds third-party performance listings across NSF/ANSI 42, NSF/ANSI 53, NSF/ANSI 372, NSF/ANSI 401. See the per-SKU table on our brand page to map each listing to the specific SKU and certifier.
What contaminants does PUR remove?
PUR SKUs collectively carry third-party-listed reduction claims across Chlorine, Nominal Particulate Reduction, Class I, Taste and Odor, Zinc, Benzene, Cadmium+. The per-SKU scope varies — check the brand page for the SKU you own.
Where can I verify PUR's certifications?
Consumers often search "PUR NSF certified" on info.nsf.org and find no matches even when the brand carries real third-party listings at IAPMO R&T (pld.iapmo.org) or WQA Gold Seal (find.wqa.org). All three are accredited certification bodies authorized to issue performance listings against the same NSF/ANSI standards. Our cert-reality table maps each PUR SKU to its certifier-of-record.
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