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Is PUR NSF certified?

Cert-reality TL;DR for PUR

PUR is the mass-market consumer water-filter brand owned by Helen of Troy (NASDAQ: HELE) since 2018. Its headline edge is NSF/ANSI 53 lead certification on the PUR PLUS pitcher (CRF-950Z) β€” which Brita Standard lacks at the same price.

Standards held in our local corpus

Performance

NSF/ANSI 42
NSF/ANSI 53
NSF/ANSI 401

Material & component safety

NSF/ANSI 372

Certification Reality: What's Actually Tested

This table shows the NSF/IAPMO/WQA-listed certifications for each PUR SKU we tracked, alongside the contaminants the brand markets but which do not appear on the third-party listing. Green chips are third-party verified; amber chips are marketing claims without a corresponding listing. Every row links to the live certifier database so you can verify the listed claim set yourself.

CRF-950Z

PUR PLUS Lead-Reducing Pitcher Filter (CRF-950Z) β€” the main certified-lead alternative to Brita Standard at the pitcher price

Standards held

Performance

NSF/ANSI 42
NSF/ANSI 53

What’s certified

  • Chlorine (Taste and Odor)
  • Nominal Particulate Reduction, Class I
  • Lead
  • Mercury

Brand claims but NOT certified

  • PFOA / PFOS / total PFAS suite
  • Fluoride
  • Hexavalent Chromium / Chromium-VI
  • Pharmaceuticals / emerging contaminants
  • Microplastics
Why these aren’t certified ↓
  • PFOA / PFOS / total PFAS suite β€” no PUR model holds NSF/ANSI P473, and the CRF-950Z's NSF/ANSI 53 certification includes no specific PFOA/PFOS claim
  • Fluoride β€” no PUR model carries a fluoride-reduction certification under any NSF/ANSI standard
  • Hexavalent Chromium / Chromium-VI β€” not covered by the CRF-950Z's NSF/ANSI 53 certification
  • Pharmaceuticals / emerging contaminants β€” covered by the MineralClear CRF-9999 under NSF/ANSI 401, but not by this CRF-950Z
  • Microplastics β€” covered by the MineralClear CRF-9999 under NSF/ANSI 401, but not by this CRF-950Z

The CRF-950Z anchors the PUR-vs-Brita lead-certification comparison and is the main certified-lead pitcher alternative at the $25-$35 retail price. The honest framing: PUR PLUS (CRF-950Z) is NSF/ANSI 53 lead-certified at the same shelf position as Brita Standard (OB03), which carries NSF/ANSI 42 only and is not lead-certified. For buyers whose main concern is lead, PUR PLUS is the better-evidenced pitcher choice at this price. The trade-off against Brita Elite/Longlast+ (the OB06 cartridge, which is NSF/ANSI 53 lead-certified) is filter life. PUR's CRF-950Z is rated for 40 gallons / about 2 months vs Brita Elite's 120 gallons / 6 months β€” a 3x longer service cycle. The annual filter cost for a family of 4 favors Brita Elite at ~$36-$48/year vs PUR PLUS at ~$72-$108/year. The CRF-950Z also lacks NSF/ANSI 401 emerging-contaminants certification β€” for the broader pharmaceutical / BPA / microplastics scope, the MineralClear CRF-9999 cartridge is the in-brand step-up.

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NSF listing

View NSF listing

CRF-9999

PUR MineralClear Pitcher Filter (CRF-9999) β€” full NSF/ANSI 42 + 53 + 401 certification with emerging-contaminants coverage

Standards held

Performance

NSF/ANSI 42
NSF/ANSI 53
NSF/ANSI 401

What’s certified

  • Chlorine (Taste and Odor)
  • Nominal Particulate Reduction, Class I
  • Lead
  • Mercury
  • Asbestos
  • Atenolol
  • Bisphenol A
  • Carbamazepine
  • DEET
  • Estrone
  • Linuron
  • Meprobamate
  • Metolachlor
  • Naproxen
  • Nonylphenol
  • Phenytoin
  • TCEP
  • TCPP
  • Trimethoprim
  • Microplastics

Brand claims but NOT certified

  • PFOA / PFOS / total PFAS suite
  • Fluoride
  • Hexavalent Chromium / Chromium-VI
  • Ibuprofen
Why these aren’t certified ↓
  • PFOA / PFOS / total PFAS suite β€” no PUR model holds NSF/ANSI P473, and the CRF-9999's NSF/ANSI 53 and 401 certifications include no specific PFOA/PFOS claim; PUR does not carry PFAS certification
  • Fluoride β€” no PUR model carries a fluoride-reduction certification under any NSF/ANSI standard; carbon-based pitcher and faucet-mount filters do not meaningfully reduce fluoride
  • Hexavalent Chromium / Chromium-VI β€” not separately covered by the CRF-9999's NSF/ANSI 53 certification
  • Ibuprofen β€” covered by the PFM400H under NSF/ANSI 401 but not by the CRF-9999; if you specifically need ibuprofen reduction, the faucet-mount line is the in-brand alternative

The CRF-9999 MineralClear cartridge is the in-brand step-up from the PUR PLUS CRF-950Z lead-reducing cartridge β€” it adds NSF/ANSI 401 emerging-contaminants certification (15+ pharmaceuticals, BPA, microplastics) on top of the same NSF/ANSI 42 + 53 chlorine + lead + mercury + asbestos scope. The 'MineralClear' name refers to a small mineral-addition step in the cartridge media that adds back trace calcium / magnesium for taste β€” a light remineralization compared with the full alkaline-mineral stage on RO systems. That addition does not expand the certification; the added coverage comes from the NSF/ANSI 401 certification. PFAS, fluoride, and hexavalent chromium are not covered by this model.

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NSF listing

View NSF listing

PFM400H

PUR PFM400H Stainless-Steel Faucet-Mount Filter β€” the brand's most heavily certified model, with broad NSF/ANSI 42 + 53 + 401 coverage

Standards held

Performance

NSF/ANSI 42
NSF/ANSI 53
NSF/ANSI 401

What’s certified

  • Chlorine
  • Nominal Particulate Reduction, Class I
  • Taste and Odor
  • Asbestos
  • Chlordane
  • Lead
  • Mercury
  • Toxaphene
  • Volatile Organic Compounds (VOC)
  • Atenolol
  • Bisphenol A
  • Carbamazepine
  • DEET
  • Estrone
  • Linuron
  • Meprobamate
  • Metolachlor
  • Naproxen
  • Nonylphenol
  • Phenytoin
  • TCEP
  • TCPP
  • Trimethoprim
  • Microplastics

Brand claims but NOT certified

  • PFOA / PFOS / total PFAS suite
  • Fluoride
  • Hexavalent Chromium / Chromium-VI
  • Ibuprofen
Why these aren’t certified ↓
  • PFOA / PFOS / total PFAS suite β€” no PUR model holds NSF/ANSI P473, and the PFM400H's NSF/ANSI 53 and 401 certifications include no specific PFOA/PFOS claim; even the brand's most heavily certified model does not carry PFAS certification
  • Fluoride β€” no PUR model carries a fluoride-reduction certification under any NSF/ANSI standard; carbon-based faucet-mount filters do not meaningfully reduce fluoride, so RO is the right format for certified fluoride reduction
  • Hexavalent Chromium / Chromium-VI β€” not separately covered by the PFM400H's NSF/ANSI 53 certification
  • Ibuprofen β€” the brand markets the PFM400H as broadly covering pharmaceuticals under NSF/ANSI 401, but ibuprofen specifically is not among its certified contaminants; buyers needing certified ibuprofen reduction should check the official certification datasheet

The PFM400H is the most heavily certified PUR model and one of the most heavily certified faucet-mount filters on the consumer market at this price. It carries NSF/ANSI 42 + 53 + 401 coverage spanning chlorine, taste-and-odor, nominal particulate Class I, asbestos, chlordane, lead, mercury, toxaphene, VOCs, and 15 NSF/ANSI 401 emerging contaminants. The gap relative to the brand's broader '99% of contaminants' marketing is PFAS (PFOA/PFOS) and fluoride β€” even the most heavily certified PUR model does not carry NSF/ANSI P473 PFAS certification or any fluoride claim. For buyers whose main concern is PFAS or fluoride, the PUR lineup is not the right format; RO systems carry certified fluoride reduction, and select pitcher / countertop models from other brands carry PFAS certification.

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NSF listing

View NSF listing

PFM800V

PUR PFM800V Premium Faucet-Mount Filter β€” NSF/ANSI 42 + 53 + 401 with premium housing materials

Standards held

Performance

NSF/ANSI 42
NSF/ANSI 53
NSF/ANSI 401

What’s certified

  • Chlorine (Taste and Odor)
  • Nominal Particulate Reduction, Class I
  • Lead
  • Mercury
  • Asbestos
  • Chlordane
  • Toxaphene
  • Volatile Organic Compounds (VOC)
  • Atenolol
  • Bisphenol A
  • DEET
  • Estrone
  • Microplastics

Brand claims but NOT certified

  • PFOA / PFOS / total PFAS suite
  • Fluoride
  • Hexavalent Chromium / Chromium-VI
Why these aren’t certified ↓
  • PFOA / PFOS / total PFAS suite β€” no PUR model holds NSF/ANSI P473
  • Fluoride β€” no PUR model carries a fluoride-reduction certification under any NSF/ANSI standard
  • Hexavalent Chromium / Chromium-VI β€” not separately covered

The PFM800V's certification matches the PFM400H β€” the same NSF/ANSI 42 + 53 + 401 coverage with the same PFAS and fluoride gap. The differences from the PFM400H are housing finish (premium stainless-steel vs the PFM400H's stainless-steel) and price ($80-$100 retail vs the PFM400H's $50-$70). The higher price reflects housing materials and looks, not any extra certification over the PFM400H.

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NSF listing

View NSF listing

RF-9999

PUR RF-9999 MineralClear Faucet-Mount Replacement Cartridge β€” companion refill to the PFM-series faucet housings

Standards held

Performance

NSF/ANSI 42
NSF/ANSI 53
NSF/ANSI 401

What’s certified

  • Chlorine (Taste and Odor)
  • Nominal Particulate Reduction, Class I
  • Lead
  • Mercury
  • Asbestos
  • Chlordane
  • Toxaphene
  • Volatile Organic Compounds (VOC)
  • Atenolol
  • Bisphenol A
  • Carbamazepine
  • DEET
  • Estrone
  • Microplastics

Brand claims but NOT certified

  • PFOA / PFOS / total PFAS suite
  • Fluoride
Why these aren’t certified ↓
  • PFOA / PFOS / total PFAS suite β€” no PUR cartridge holds NSF/ANSI P473
  • Fluoride β€” no fluoride-reduction certification

NSF listing

View NSF listing

PFM350V

PUR PFM350V Chrome Faucet-Mount Filter β€” entry-level faucet-mount at NSF/ANSI 42 + 53

Standards held

Performance

NSF/ANSI 42
NSF/ANSI 53

What’s certified

  • Chlorine (Taste and Odor)
  • Nominal Particulate Reduction, Class I
  • Lead
  • Mercury

Brand claims but NOT certified

  • PFOA / PFOS / total PFAS suite
  • Fluoride
  • Pharmaceuticals / BPA / microplastics /…
Why these aren’t certified ↓
  • PFOA / PFOS / total PFAS suite β€” no PUR model holds NSF/ANSI P473
  • Fluoride β€” no fluoride-reduction certification
  • Pharmaceuticals / BPA / microplastics / emerging contaminants β€” covered by the PFM400H / PFM800V / RF-9999 MineralClear line under NSF/ANSI 401, but not by this entry-level PFM350V cartridge

The PFM350V is the entry-level chrome faucet-mount in PUR's lineup, and a clear example of how sister models within the PUR faucet-mount line hold different certifications. The PFM350V is certified to NSF/ANSI 42 + 53 only β€” chlorine taste-and-odor plus lead and mercury reduction. The step-up PFM400H / PFM800V / RF-9999 MineralClear line adds NSF/ANSI 401 emerging-contaminants certification (15+ pharmaceuticals, BPA, microplastics) for a $15-$30 premium over the PFM350V. Buyers should match the certified scope to their priority: chlorine + lead at the PFM350V tier; chlorine + lead + emerging contaminants at the PFM400H tier and above.

Read more

NSF listing

View NSF listing

Search any PUR or sibling-brand SKU

Type a model number to see the third-party-listed certifications and the per-SKU contaminant menu. Cross-brand search is supported β€” try comparing PUR against another brand directly.

Decode the NSF/ANSI standards

Every PUR listing answers one or more of these NSF/ANSI standards. Each link jumps to the matching glossary section.

Frequently asked

Is PUR NSF certified?

PUR is the mass-market consumer water-filter brand owned by Helen of Troy (NASDAQ: HELE) since 2018. Its headline edge is NSF/ANSI 53 lead certification on the PUR PLUS pitcher (CRF-950Z) β€” which Brita Standard lacks at the same price.

Which NSF/ANSI standards does PUR hold?

PUR holds third-party performance listings across NSF/ANSI 42, NSF/ANSI 53, NSF/ANSI 372, NSF/ANSI 401. See the per-SKU table on our brand page to map each listing to the specific SKU and certifier.

What contaminants does PUR remove?

PUR SKUs collectively carry third-party-listed reduction claims across Chlorine (Taste and Odor), Nominal Particulate Reduction, Class I, Lead, Mercury, Asbestos, Chlordane+. The per-SKU scope varies β€” check the brand page for the SKU you own.

Where can I verify PUR's certifications?

Consumers often search "PUR NSF certified" on info.nsf.org and find no matches even when the brand carries real third-party listings at IAPMO R&T (pld.iapmo.org) or WQA Gold Seal (find.wqa.org). All three certifiers are ANSI-accredited to issue performance listings against the same NSF/ANSI standards. Our cert-reality table maps each PUR SKU to its certifier-of-record.

View full PUR brand pageVerify another brand
TapWaterData is independent and not affiliated with NSF International, IAPMO, or WQA.

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